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Lee Odden is the CEO of TopRank Online Marketing, a digital marketing agency specializing in helping companies grow online business and community with an "Optimize and Socialize" approach to content marketing. Odden has consulted for numerous Fortune 1000 companies over the past 14 years. He's been cited by The Economist, BtoB Magazine and Advertising Age for his online marketing expertise, writes a monthly Social Media Marketing column for ClickZ and publishes one of the most popular marketing blogs on the web: TopRankBlog.com. Odden speaks on the intersection of content, PR and social media at conferences internationally and is author of "Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing" published by Wiley in 2012 at OptimizeBook.com


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