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Lucas Shaffer

Social Media Professional

By day, I am the guy who helps you get the job done. You want me on your team because I can use a very unique set of skills to help build your ideas using the web. I am an experienced social media professional, community builder, eCommerce hero and web development heavyweight who works the web from all angles. And by night, I am the quick witted entrepreneur, bumbling Dad and loving husband who is completing a Master's in CompSci while trying to conquer the world one site at a time.

If you didn't know, I own and operate Stand And Stretch. With over 12 years web development under my belt, we build social media strategies and execute web-based solutions to help businesses grow. We know the web and have set out to prove it. I have considerable knowledge over many languages including, but not limited to, HTML/CSS/Javascript (12 years), .NET (VB,C#; 6 years), Flash (4 years) and PHP (3 years). I've worked with almost ALL database systems except Oracle. I've developed on many platforms and environments requiring me to stay agile and cutting edge.

I recently joined the awesome group at BehindTheChair.com media company. I am excited to be apart of their staff as Director of Technology and New Media. My ambition has finally met its match with this relationship. I have much to prove; to BTC and to myself.

My goals are to properly preen and grow Stand And Stretch into a healthy company while playing a major role at BehindTheChair.com as we have set our sights high.

Cheers!

Specialties
Social Networking, Programming, Blogging, Client Side Interface Design, Service Oriented Architecture, jQuery Implementations, Flash Development, Graphic Design, AJAX/.NET Framework Development, PHP Environment, SQL/MySQL Server Management, Digital Media Marketing, Brand and Identity Awareness, Authority Cultivation, Social Media Outreach and Integration, Inbound Marketing Professional, SEO, content management and I consider myself of the Notepad Elite! 

Content Created By Member
10.10.2011
[October Meeting] Social Media & SEO Strategy
Meet with Columbus' social media advocates for a lunch filled with social media discussion focused on incorporating social media into SEO Strategy. Bring a tip to share or a question to ask. Meeting...
Chapter Event
02.01.2011
Social Media in Columbus, Ga: Case Study of Community Growth
February 1st, 2011 was a unique day.  But not just because an incident occurred that pumped the city full of anticipation. This day was unique because our city acted as a community sharing details of...
Social Media Observer
01.25.2011
Hyper Alerts: The Feature Facebook Forgot (Fan Page Notifications)
That’s a great tag line.  I couldn’t have said it any better.  Anyone who manages multiple Facebook pages needs a way to monitor them and since Facebook forgot to include this it seems someone has...
Social Media Observer
01.20.2011
Protecting Your Business on Facebook: More Flaws from the Misuse of Personal Accounts
I logged into my Facebook account this morning and did my usual scan of the networks and I ran across something that raised my eye brows.  I spoke on 4 Reasons Why Your Facebook Presence Shouldn’t Be...
Social Media Observer
01.18.2011
Groupon – A New Truth Of Advertising
Yes.  Groupon has been valuated at 6 billion dollars thanks to Google.  But what exactly were they buying?  What does Groupon do so well that Google can not replicate this or go vertical with?  That’...
Social Media Observer
01.09.2011
Social Media Versus Stress: Let’s All Live Longer
Chronic stress has been linked to just about everything that’s wrong with our health today.  And it’s all true.  It is common that most of us have chosen chronic stress as a way of life.  Just walk...
Social Media Observer
12.15.2010
Social Media for B2B vs. B2C: Not all strategies are created equal.
TOPIC: Social Media for B2B vs. B2C: Not all strategies are created equal. I think a lot of times we're hearing about these successful brands engaging in social because they can directly reach...
Chapter Event
12.06.2010
Social Media Luncheon (Monthly)
Meet and greet... let's begin making connections at the first organized meeting to discuss social media in our community. Let's meet at Foursquare Ground Zero, Loco's Grill and Pub on 13th Street,...
Chapter Event
12.06.2010
Tips on ‘The Art of Tagging’: Facebook’s Most Powerful Concept
We’ve all seen them yet only a few of us have tackled the ‘art’ of tagging others (including businesses) in our status updates.  I call it an art form because it requires much more knowledge than you...
Social Media Observer
09.26.2010
@foursquare And Your Business: 5 Things You Should Know
It’s no doubt by now you have heard of this popular mobile application.  It’s a whisper in the wind as people discreetly check-in to your business and all the while you are struggling to grasp...
Social Media Journal

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