EMAIL: bayard.saunders@gmail.com

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With MiiA, Mr. Saunders is directing the integration of social media and mobile applications and communications for engaging brands & consumers. He provides consulting to associations, companies and agencies about mobile & online direct marketing, email, interactive promotions & events, and social media.

At Bohan Advertising, as Director of Digital & Alternative Strategies, he led the agency's digital work for clients HCA, Ebonite, Fazoli's and The United Methodist Church.

Formerly VP Marketing for Kintera (NSDQ:KNTA), a software and service provider for the non-profit industry, Mr. Saunders lead all marketing communications, advertising and public relations programs. Kintera software enabled the online fundraising of $340 million in 2004 for the American Cancer Society, Big Brothers Big Sisters, UNICEF, and other good causes.

Previously a Managing Director in Burson-Marsteller’s Brand Marketing practice, he was the San Diego market leader and Branding Team leader for Southern California. He also served worldwide as a strategic planning resource for clients including Sony Electronics, Qualcomm, Peregrine Systems, Qwest, R.R. Donnelly, Citibank, Heineken USA, Pharmacia, Lincoln-Mercury and Tiffany's.

Prior to joining Burson-Marsteller, Mr. Saunders was Vice President, Marketing, for BoxLot.com online auctions and e-commerce, ranked #2 auction site by PCData Online. At boxLot.com, Mr. Saunders lead all marketing activities including new business development, strategic alliances, ad sales and customer relationship management.

Formerly, he was National Sales & Marketing Director for Bowne & Co. (AMEX:BNE), responsible for all strategic communications planning, sales and business development. He was the architect of the first General Motors Corporate Communications Intranet for Media Relations, and the first PR "launch" of an automobile online.

Bayard Saunders’s Specialties:

Social Networking
Mobile Apps & Sites
Online Research
Webcast & Podcast
Corporate Blog & Facebook
Viral Video Production
PR SEO
Online Media Planning, PPC Media Buying
Banner Ads & Creative Development
Business Plans
Brand Marketing
Sales Channel Communications
Crisis Management
Collateral Materials
Venture Capital
Media Relations
Product Launch Promotions
Trade Shows & Events
Training & Development Programs
Employee Communications