Mike is driven to help businesses understand  the positive impact of social media on revenue creation. He is Director of Marketing for ReachLocal, a company that helps local businesses acquire, manage and retain customers online. Mike is an experienced sales and marketing professional with over 14 years experience in Fortune 500 companies such as Intel, Dell and NetApp and two venture backed startups, Mike is often sought out for his ability to drive results, command an audience, and improve overall corporate performance. 

Furthermore, He is passionate about developing a community of social media and word of mouth professionals and serves as President of the Social Media Club of Dallas. His love of speaking sparked his interest in organizing Ignite Dallas.

Mike pursued his MBA at the Ross Business School at the University of Michigan and holds undergrad degrees in Finance and Accounting from New Mexico State University. Mike has completed three athletic feats off his bucket list: a marathon, triathlon and a century bike ride.  Mike is married with two children and resides in Plano, TX…. And he has a thing for bacon