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Mike McClureThe Yaffe GroupPartner, Executive Creative Director& Social Media Director Mike has worked as a writer, producer and creative director in the advertising business since the time of yellow pads and pens. He’s been at The Yaffe Group since the early 90’s and now has added practitioner of digital and social media to the list of many hats he wears there. He also is editor and writer for the company blog www.yaffetidbitsblog.com The Yaffe Group (www.yaffe.com) does both traditional and new media marketing, direct and email marketing, database management, social media, research, strategic planning and brand consulting, with offices in Detroit and Houston. Before coming to Yaffe, Mike worked as creative director/supervisor at BBDO and JWT (in Denver and Detroit). Throughout his career, he’s worked on everything from fast food to fast cars, from hospitals to hotels, from retailers that will SAVE YOU MONEY to church organizations that will save your SOUL! And a lot of other client work that will either send him to heaven or hell (depending on who you ask). Other stuff about Mike:Has a BS in Advertising from Michigan StateMember of the advisory board for College of Creative Studies Advertising DepartmentPresident of Social Media Club DetroitPast treasurer/secretary of Detroit Creative Director's CounselHas 2 kids, 2 dogs, 1 wife, whom he met in high school and she still hasn’t left him after all these years working in advertising

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