Mike McClure
- Professional
Mike McClure
The Yaffe Group
Partner, Executive Creative Director
& Social Media Director
Mike has worked as a writer, producer and creative director in the advertising business since the time of yellow pads and pens. He’s been at The Yaffe Group since the early 90’s and now has added practitioner of digital and social media to the list of many hats he wears there. He also is editor and writer for the company blog www.yaffetidbitsblog.com
The Yaffe Group (www.yaffe.com) does both traditional and new media marketing, direct and email marketing, database management, social media, research, strategic planning and brand consulting, with offices in Detroit and Houston.
Before coming to Yaffe, Mike worked as creative director/supervisor at BBDO and JWT (in Denver and Detroit). Throughout his career, he’s worked on everything from fast food to fast cars, from hospitals to hotels, from retailers that will SAVE YOU MONEY to church organizations that will save your SOUL! And a lot of other client work that will either send him to heaven or hell (depending on who you ask).
Other stuff about Mike:
Has a BS in Advertising from Michigan State
Member of the advisory board for College of Creative Studies Advertising Department
President of Social Media Club Detroit
Past treasurer/secretary of Detroit Creative Director's Counsel
Has 2 kids, 2 dogs, 1 wife, whom he met in high school and she still hasn’t left him after all these years working in advertising
| 05.17.2012 |
Ad of the Week: L'Odyssee de Cartier The latest offering from high-end jeweler, Cartier, is really more of a cinematic short than an ad. It has sweeping vistas from around the world, a beautiful score recorded at Abbey Road studios,... |
Social Media Journal |
| 05.15.2012 |
5 Tips for Creating a Successful EventWhether you're putting together a conference, a charity event or a brand new inspirational festival, there are certian things you need to do to make sure it's a success. Today's guest blogger, Jemina... |
Social Media Journal |
| 05.08.2012 |
Ad of the Week: Renaissance Hotels - Live Life to DiscoverThe cinematography is stunning. The locations are beautiful. The soundtrack - mesmerizing. But the best thing about this ad is... the strategy. It takes high end business travelers and tells them,... |
Social Media Journal |
| 05.06.2012 |
Why Hiring the Overqualified is Good for BusinessWe all love getting more than what we paid for. Yet a lot of companies shy away from hiring people who are interested but overqualified for the job. Personally, I love hiring overqualified people and... |
Social Media Journal |
| 05.02.2012 |
Ad of the Week: Ford - Go FurtherIt's not often a big brand will spend time and money on a big ad that doesn't mention their name or show their logo. But that's exactly what Ford did in this spot designed to intrigue you and send... |
Social Media Journal |
| 05.01.2012 |
Data is sexy - just ask Avinash KaushikI am not a data geek. I don't live for data. Other people here at Yaffe do, but I'm not one of them. I appreciate how data can help me develop better creative or social strategies, but data makes my... |
Social Media Journal |
| 04.23.2012 |
Blogging For Your Company Is Still About Storytelling & Using Your Own VoiceBuilding a blog is a lot like building a brand, except the brand is you - even if you're writing a company blog, says Lynne Meredith Golodner, author of The Nourish Cafe Blog and six books. I had the... |
Social Media Journal |
| 04.19.2012 |
The Social Graph and How It’s Influencing Brand DecisionsPulling information off of social media is giving marketers and brands new information to better connect with their customers and improve their products. Using the social graph, we can see who’s... |
Social Media Clubhouse |
| 04.10.2012 |
How To Stay Connected Out On The RoadPhoto by Kathleen Howell The flowers are blooming, the grass needs cutting, and travel season is around the corner. Staying connected on the road can be a necessity or a choice, whether it’s... |
Social Media Journal |
| 04.06.2012 |
LinkedIn: The Most Important Network You Keep ForgettingLinkedIn isn't sexy. It isn't the new social media darling. It doesn't have the sheer volume of Facebook, the immediacy of Twitter or a giant corporation backing it like Google+. It doesn't offer... |
Social Media Journal |




