Mike McClure
- Professional
Mike McClure
The Yaffe Group
Partner, Executive Creative Director
& Social Media Director
Mike has worked as a writer, producer and creative director in the advertising business since the time of yellow pads and pens. He’s been at The Yaffe Group since the early 90’s and now has added practitioner of digital and social media to the list of many hats he wears there. He also is editor and writer for the company blog www.yaffetidbitsblog.com
The Yaffe Group (www.yaffe.com) does both traditional and new media marketing, direct and email marketing, database management, social media, research, strategic planning and brand consulting, with offices in Detroit and Houston.
Before coming to Yaffe, Mike worked as creative director/supervisor at BBDO and JWT (in Denver and Detroit). Throughout his career, he’s worked on everything from fast food to fast cars, from hospitals to hotels, from retailers that will SAVE YOU MONEY to church organizations that will save your SOUL! And a lot of other client work that will either send him to heaven or hell (depending on who you ask).
Other stuff about Mike:
Has a BS in Advertising from Michigan State
Member of the advisory board for College of Creative Studies Advertising Department
President of Social Media Club Detroit
Past treasurer/secretary of Detroit Creative Director's Counsel
Has 2 kids, 2 dogs, 1 wife, whom he met in high school and she still hasn’t left him after all these years working in advertising
| 06.18.2013 |
With the High Cost of Bringing Customers In, Make Sure They Leave Happy!With as much money as you spend on getting customers through the door and salespeople to get them to buy something, it just doesn’t make sense to have the last customer touch point sully the entire... |
Social Media Journal |
| 06.12.2013 |
Video of the Week: Social Media Revolution 2013Seems every few months some new astounding facts come to life about the digital and social media world we live in. And inevitably somebody will combine those facts into a video with snazzy animation... |
Social Media Journal |
| 06.04.2013 |
Your Future May Not Depend on Mitch Joel’s Latest Book, Ctrl Alt Delete. But Then Again, It Might.If you work in the social media or digital world, you know how fast things are changing. Many of the jobs we work in now didn’t exist until recently – and that trend is only accelerating. On the... |
Social Media Clubhouse |
| 05.29.2013 |
Video of the Week: Simon Sinek - How Great Leaders Inspire ActionWhy has Ad of the Week been replaced by Video of the Week? Just as the Yaffe Group has evolved way beyond an ad agency or even a marketing firm, our popular Ad of the Week blog post is evolving to a... |
Social Media Journal |
| 05.28.2013 |
Is Your 4th of July Sales Strategy Ready Yet?Okay, Memorial Day was just yesterday and you haven't even had time to see if your sales meet your goals yet. But, if you're a retailer, you need to be thinking about the next big sales opportunity... |
Social Media Journal |
| 05.21.2013 |
Here's How Retailers Can Make Time To Use Social Media EfficientlySocial media can be fast and chaotic for any business owner, making it crucial not to dive in without a plan. Each month retailers are presented with a unique challenge to promote products, events... |
Social Media Journal |
| 05.20.2013 |
Read Mitch Joel's Ctrl Alt Delete As If Your Future Depends On ItDoes your future really depend on reading Mitch Joel’s new book Ctrl Alt Delete? I’d have to say a very definite maybe. If you’re the winner of last weekend’s record-breaking $600-million Powerball... |
Social Media Journal |
| 05.14.2013 |
How to use Social Media for Customer ServiceThe new generation of customers create a unique challenge for retailers who pride themselves on customer service. The speed, reach and transparency of social media provide the customer who wants... |
Social Media Journal |
| 05.07.2013 |
How To Leverage Exclusivity To Boost Your Brand & Sales On Social ChannelsExclusivity sparks excitement in the hearts of consumers. Retailers can use this concept to grow their social media followers and build loyalty within the community without increasing the price of... |
Social Media Journal |
| 05.02.2013 |
Your Social Media RIO May Be Better Than You ThinkThis week, because of a social media campaign, I bought a car that wasn’t on my consideration list from a dealership I never would have bought from. And I’m pretty sure my purchase was never factored... |
Social Media Journal |
