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Primary Chapter: Virginia Beach, VA
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Chelsea Hickey

  • Open Member

Chelsea is a Michigan Native turned California Resident and Virginia Temp by way of the USMC. A Journalist turned Social Media & Email Marketing Strategist with no shame in being called a tech nerd. With passions for digital media, Fast Casual and Brand Advocacy, Chelsea has fulfilled most of her dreams and goals by working in B2C (Rubio's) and B2B (Zuberance). 


Currently the Marketing Manager at Zuberance (the leaders in Brand Advocacy), heading corporate social strategy, content marketing and events nationwide. Previously, the Social Media & Email Marketing Strategist at Rubio's, her strategy and implementation lead Rubio's to be consistently ranked on the Restaurant Social Media Index (RSMIndex.com) and surpassed Fast Casual email marketing benchmarks. 

As the owner of Sparkle Social, she enjoys managing digital marketing campaigns and social networks for small businesses and contributing to industry blogs. 
Tweet with her @ChelseaRhane

Content Created By Member
01.13.2014
Why You Should Opt-In To Google Endorsements
  Why Google Shared Endorsements are a Good Thing Ninety two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family...
Social Media Clubhouse
12.12.2013
Why Copy and Paste Customer Service is Dead
Social customer service is no longer avoidable. Customers are airing brands’ dirty laundry, complaining and giving kudos on social networks, expecting a timely and personal response in return. Not...
Social Media Clubhouse
11.21.2013
Why Authenticity and Relevancy Win on Twitter
Will your brand, service or product be top of mind the next time someone enters the purchasing or decision making process? Twitter is a powerful place to represent your brand, product or service—it’s...
Social Media Clubhouse
09.13.2013
Reserve Domain Names For Children
People buy domain names before they do anything else online.  To keep identities uniform across websites and networks, most base their Twitter handles off of their domain name and/or their name...
Social Media Clubhouse
08.14.2013
Employees: Your Powerful Marketing Force
Chelsea Hickey is a marketing manager at Zuberance. Tweet her at @chelsearhane. Employee advocates are uniquely qualified to serve as brand advocates because they are highly credible trusted sources...
Social Media Clubhouse
05.22.2013
Teenagers: Why You Should Care About Your Digital Footprint
Social networking is an exciting way to stay informed, grow relationships and have fun. An often forgotten point is that with social networks come preferred practices, things you should know about...
Social Media Clubhouse
04.12.2013
Influencers Versus Advocates—Who Really Matters?
Tiger Woods endorsed Buick for years. Your friend doesn't stop talking about Apple's iPhone. Who has the most influence on your purchase decision, Tiger or your friend? Most likely your friend—do you...
Social Media Clubhouse

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