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Peter Leech

Partner

Peter Leech is a Partner in The Partnering Group, a leading marketing and strategy consulting firm focused on Consumer Products and Retail.  

 

Peter is the curator of ecommerceconsultant.com, a resource for ecommerce news and insights including the emerging arena of mobile and social commerce.


Peter was most recently CMO of Onlineshoes.com, a fast growing footwear and apparel retailer, 197 on the Internet Retailer 500 and a leader in social media and online video.

Prior to Onlineshoes, Peter was CMO of Hanover Direct, 94 on the IR 500, operator of multiple online retail brands including The Company Store and Company Kids focused on home furnishings and apparel.

Prior to HDI, Peter was general manager of the ecommerce divisions of Chico’s FAS including the following websites: Chicos.com, WhiteHouseBlackMarket.com, Soma.com.

Peter also worked in the UK for several years as EVP of Targeted Marketing at Littlewoods Shop Direct, a $3.5 billion ecommerce retailer in the UK. Peter led all campaign analytics, personalization and targeting for Littlewoods, one of the world’s largest direct to consumer retailers.

Peter began his work in Ecommerce as VP Retail Partnerships, Coolsavings.com. Launched in 1995, Coolsavings is one of the world’s largest online coupon and promotion websites.

Prior to Coolsavings, Peter was a Partner at The Partnering Group providing consulting on shopper marketing and category management to leading CPG companies including Coca-Cola, Unilever, Diageo, Procter & Gamble and Johnson and Johnson.

Peter began his career at Procter & Gamble in Retail and Shopper Marketing.

Peter has been a member of the Content Committee for Shop.org and a speaker at events for the National Retail Federation, Etail, Shop.org and CRMC events in the US and ECR events in Europe and Latin America.  

Content Created By Member
12.30.2011
Social Media and the Organization - An Interview with Kathy Mandelstein
As Social Media matures, its impact on the organization expands to new functions.  This makes the management of the technology, content, platforms and increasingly challenging.  This is made even...
Social Media Clubhouse
09.26.2011
Ecommerce USA and Brazil – Similarities, Differences and Partnerships
After attending the recent 2011 Ecommerce Brasil event in beautiful and expansive Sao Paulo, I nearly immediately attended the leading ecommerce event in the USA, Shop.org’s Annual Summit....
Social Media Clubhouse
08.29.2011
Social and Digital In Brazil
 Ahh Brazil... An amazing country that is undergoing change so visceral that you can actually touch it as you walk down the main avenues of Sao Paulo.  Literally every other building...
Social Media Clubhouse
07.27.2011
Is Shopping Really Happening on Facebook?
What real shopping actions are being driven by Facebook, Twitter and other Social Platforms?  To answer this, we conducted a study in concert with Shop.org and comScore to ask...
Social Media Clubhouse
06.27.2011
Nearly Half of Online Adults Are Fans of Retailers... Is Your Brand Fanworthy?
That was just one of the big AHA insights that has emerged from the 2011 Social Commerce Study.   The study was the first comprehensive study to analyze how consumers are using social platforms...
Social Media Clubhouse
04.27.2011
What is the Value of a Facebook Fan?
 This question is at the core of many of our social media strategies.  For many marketers, the exploration of the question distracts us from the holistic value of social media.  I would argue that...
Social Media Clubhouse
03.21.2011
Four Things Marketers Can Learn from Game Designers....
After attending the 2011 Game Developers Convention I reflected upon the key learnings.  Please keep in mind that, like most of the readers of this blog, I am not a traditional game developer...
Social Media Clubhouse
02.25.2011
How to ensure that your Facebook Wall Posts are SEEN (Edgerank)
Are you busily growing your Facebook Fanbase?  Got a few thousand fans?  Maybe millions?  Are you seeing results? Many of the marketers I meet tell me that they are struggling to drive...
Social Media Clubhouse
01.24.2011
Three Tiers of Facebook Brand Page Execution: Which is right for your brand?
Here's a way to think of the opportunity: Facebook is it's own microcosm within the internet with 500 million users and more time spent than Google. Having a bold and clear presentation of...
Social Media Clubhouse
12.28.2010
Social Commerce, Six Killer Ideas for 2011
Social Media has become a proven success for most companies.  Social Media has allowed for better insights into current and potential customers and has helped brands connect with a wider base of...
Social Media Journal

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