Paul Gillin
Paul Gillin is a writer and content marketing consultant specializing in technology and new media. He advises business-to-business marketers on strategies to use quality content and social media to reach buyers.
Paul is a veteran technology journalist with more than 25 years of editorial leadership experience. He was founding editor-in-chief of TechTarget, one of the most successful Internet media companies. Previously, he was editor-in-chief and executive editor of Computerworld. His award-winning book, The New Influencers, chronicles the changes in markets being driven by social media. His second book, Secrets of Social Media Marketing, was published in the fall of 2008. His third book, Social Marketing to the Business Customer, was co-authored with Eric Schwartzman and published by John Wiley & Sons in January, 2011. He is is also co-author with wife Dana of The Joy of Geocaching, the story of a global game enabled by an Internet community.
Paul is a Research Fellow at the Society for New Communications Research. His website is www.gillin.com and he blogs at paulgillin.com.
| 05.14.2013 |
Security Tips for Social NetizensI’ll admit that I was taken in the first time I got a tweet like this: “You gotta see this! lolol bit.ly/ZUT…..” I haven’t been fooled since, but I’m sure plenty of people are fooled every day,... |
Social Media Journal |
| 04.28.2013 |
Surprising Security Gaps at Star-Studded D.C. GalaTime Inc.’s party at the White House Correspondents Dinner With the specter of the Boston Marathon bombings still looming large in the rear-view mirror, the lack of security at last night’s White... |
Social Media Journal |
| 04.18.2013 |
Who Should I Interview at White House Correspondents’ Events?By sheer dumb luck (and knowing the right people) I’ve scored invitations to several activities around the White House Correspondents’ Dinner in Washington the weekend of April 27. I’m not invited to... |
Social Media Journal |
| 04.10.2013 |
Book Review: Tales From a Veteran BloggerI’ve been a reader of Ed Brill’s blog for several years, not because of any particular interest in the IBM/Lotus products that he long championed, but because he’s just so good at blogging. Brill... |
Social Media Journal |
| 04.04.2013 |
I’m Quoted in HBR – Kinda. And Like Three Years Ago…The type is about as small as they could make it and the quote comes from 2007, but this research report does bear the Harvard Business Review logo, so I’m going with that. The publication date is... |
Social Media Journal |
| 03.17.2013 |
Unfair Rap on GatesBill Gates at the World Economic Forum ,2007. (Photo credit: Wikipedia) Bill Gates is getting bashed over comments he made that are critical of capitalism, and I think he’s getting a bad rap. Wired... |
Social Media Journal |
| 03.08.2013 |
Slides and Video Cover What You Need to Know About SearchA client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. This is more than your standard chalk talk. I pulled together... |
Social Media Journal |
| 02.27.2013 |
Interesting Threads in Dell’s 2013 Social Media PredictionsI happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013, but that’s not why I’m pointing out to you. I have great respect for every one quoted in this book,... |
Social Media Journal |
| 02.26.2013 |
Wisdom on the Future of AdvertisingMax Kalehoff is one smart cookie, and this post about the future of advertising hits the nail on the head. Some of his conclusions are obvious (Social Media Marketing Will Cease To Exist) but others... |
Social Media Journal |
| 02.20.2013 |
Small Firms Again Trump Enterprises in Social Media Use, UMass Study RevealsThe Center for Marketing Research at the University of Massachusetts Dartmouth is out with its latest survey of the Inc. 500′s use of social media, and once again small companies outpace large ones.... |
Social Media Journal |
