Paul Gillin is a writer and content marketing consultant specializing in technology and new media. He advises business-to-business marketers on strategies to use quality content and social media to reach buyers.
Paul is a veteran technology journalist with more than 25 years of editorial leadership experience. He was founding editor-in-chief of TechTarget, one of the most successful Internet media companies. Previously, he was editor-in-chief and executive editor of Computerworld. His award-winning book, The New Influencers, chronicles the changes in markets being driven by social media. His second book, Secrets of Social Media Marketing, was published in the fall of 2008. His third book, Social Marketing to the Business Customer, was co-authored with Eric Schwartzman and published by John Wiley & Sons in January, 2011. He is is also co-author with wife Dana of The Joy of Geocaching, the story of a global game enabled by an Internet community.