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Michelle Prak

Digital Communications Consultant

Social media consultant.

Content Created By Member
05.03.2012
The social media time machine
Social media users often move through different phases according to the length of time they’ve spent on social networks. And “time” is a common thread that comes up in conversations around social...
Social Media Journal
04.30.2012
Deadly serious about social media
As we spend more of our lives on social  networks, it only makes sense to ask: what happens to our social media accounts when we die? A start up called Dead Social has taken this a step further, by...
Social Media Journal
04.19.2012
Selling social media to your management or board
A lot of organisations would like to use social media – but they’re blocked by management. CEOs, board members and others can be wary of social media because they are the guardians of an organisation...
Social Media Journal
04.11.2012
6 ways to enhance your Facebook experience
This is part of the Social Media 101 series. If you’re more au fait with social media, look away now … Facebook is Australia’s most popular social network, with a user base hovering around 10 million...
Social Media Journal
04.09.2012
Why comms professionals MUST use social media
I’m still coming across many colleagues in the communications field who haven’t used social media yet. And by that I mean: don’t have a Facebook account. Have never looked at Twitter. Aren’t sure how...
Social Media Journal
03.25.2012
But .. I can’t find you on Facebook!
This is where you'll find me! Facebook.com/PrakkyCom Ever seen a sign that says “Find us on Facebook”? It has to be one of the most aggravating marketing calls to action. Find you? You mean, type...
Social Media Journal
03.23.2012
Weekly social media segment on ABC radio
Since January, I’ve had a weekly gig on ABC 891 Adelaide radio.  Big thanks to Michael Smyth for the opportunity. Each week, we discuss trends in social media and share tips on how you might use...
Social Media Journal
03.19.2012
Four Must-Do Comms Chats On Twitter
If you’re in the communications or social media field, you might enjoy the following list of regular Twitter hashtag conversations. I know I do! They provide a rich source of social media tips,...
Social Media Journal
03.19.2012
The Fallout From The Top 100 Adelaide Twitter List
A recent Sunday Mail article listing South Australia’s most prolific tweeters has stirred up a lot of discussion. I was briefly quoted in the article, and in this post today I’d like to make some...
Social Media Journal
03.08.2012
“Coles and other social media crises I’ve met”
It’s getting out of hand. Writing about the next ‘social media crisis’ has become a popular mainstay for some journalists, bloggers and media industry analysts. It’s easy fodder. Step one: regularly...
Social Media Journal

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