- Small Business Administrator
Rob Bertholf is internationally recognized for his strategic interactive marketing expertise and authority on search engine marketing. Ranking #1 in Google for "Search Engine Optimization Expert", Rob illustrates how effective his techniques are for professionals and businesses. A digital pioneer @Rob sent the first "Tweet" from Hawaii and continually finds ways to leverage the marketing power of the web.
Early on Rob was among the first to realize the connective marketing power of the internet and web content. While still in high school, Rob developed Zeppo, an online teen portal which was a swift success receiving accolades from Lycos and Yahoo.
After high school, Rob proudly served with the U.S. Air Force where he was twice recognized as USAFE’s Communication and Information Management Professional of the Year. Additionally, he received recognition by the U.S. Joint Chiefs of Staff for development of a classified web-based tasking software. Achieving the rank of Staff Sergeant, Bertholf was considered highly decorated for his two tours of active duty and presented with a Commendation Medal, three Achievement Medals, National Defense Service Medal and the Air Expeditionary Medal.
With an insightful and comprehensive understanding of programming and web content advocacy, Rob’s ability to translate technology into marketing success landed him the role of Director of Web Innovation for ResortQuest Hawaii/Aston Hotels and Resorts. There, he and his team created web-based marketing programs using SEO, content management and advertising tracking for one of the county’s largest vacation rental and resort companies.
Rob’s invention of ZeppOS Total Site Management tool, lead him to found The Zeppo Network Inc., a custom software development company. Later, he went on to launch Empowered Internet Solutions in 2005 as a software distributor for his innovations. As CEO, he grew Empowered to Hawaii’s largest custom web marketing solution provider with over 700 clients including national names such as Dominos Pizza, Budweiser, and Jamba Juice.
Today, Rob is the Chief Strategist for ClearlyM, a results driven search and social marketing firm based in Honolulu, HI. He is also a regular keynote speaker/lecturer for corporate and academic institutions, and consults about future Internet trends.