Robin McPherson
- Professional
I focus on analyzing, researching and studying the world of social media and am always looking at new social tools and how they can be applied to different situations and clients. I am currently the Co-Chair of the City of St. Catharines Heritage Committee and a member of the Downtown Revitalization Committee. I studied History at the University of Toronto, Adult Education at Niagara College and Photography at Sheridan College.
| 06.15.2012 |
Kicking off Summer with a SocialThis month we're kicking of summer with an SMC Niagara social. Join us on June 26, 2012 from 5 to 7pm at The Merchant Ale House to chat about what's happening in Niagara, ask questions about... |
Chapter Event |
| 06.15.2012 |
May Meeting Recap - Content, Content, ContentThis month we were talking Content, Content, Content! Did you know: 90% of B2B marketers do some form of content marketing, whether they realize or not.* Creating content isn't enough, It's... |
Chapter Blog |
| 06.15.2012 |
April Meeting Recap - Social Media, Teens & the CyberworldFor our March/April meeting we decided to look at social media, bullying, kids, parents and schools. We were extremely fortunate to be joined by Lorne Gretsinger, Principle of Vineland/Maple Grove... |
Chapter Blog |
| 03.12.2012 |
February 2012 Meeting Recap - Facebook for BusinessOur February meeting was all about Facebook. Adam White of JMR logics and Mitch Fanning of Fruition Interactive shared their expertise and knowledge with a full house at The Beach Bar and Grill... |
Chapter Blog |
| 03.09.2012 |
Social Media, Teens and the CyberworldThis month we will be discussing social media, bullying, kids, parents and schools. We will be joined by Lorne Gretsinger, Principal of Vineland/Maple Grove Public School; Angela McCleary, Sir... |
Chapter Event |
| 11.01.2010 |
How connected are we and why does it matter?This is the second post in our series about Connected: The Power of Social Networks and How They Shape our Lives by Nicholas Christakis and James Fowler. In 1994, three college students created a... |
Social Media Observer |
| 10.25.2010 |
Getting to know Facebook(This article was published in WO Magazine Fall 2010) Facebook would be the third largest country in the world behind China and India if it were a country. It’s not, but it is a social, online... |
Social Media Journal |
| 10.15.2010 |
What do real estate agents and politicians have in common?We’ve had a lot of fun in the past week. First, Robin @uglyshirt and I spent a day with the Niagara Association of Realtors talking about social media. Then we helped live stream an all candidates... |
Social Media Journal |
| 10.15.2010 |
What do real estate agents and politicians have in common?We’ve had a lot of fun in the past week. First, Robin @uglyshirt and I spent a day with the Niagara Association of Realtors talking about social media. Then we helped live stream an all candidates... |
Social Media Observer |
| 08.12.2010 |
Better TogetherA few days ago I was talking with some friends about business, success and connecting. It’s got me thinking about how we make connections and how we learn to define success. How do connections affect... |
Social Media Observer |






