- Open Member
Sara Paxton is a forward thinking leader helping clients recognize the impact of new technology on their business models. Sara joined Evans Media Group in 2007 with thirteen years of experience in client services, sales process engineering, and informational technology. Sara's role as Partner and Chief Technology Officer includes advising the Evans Media Group team on all aspects of technology-driven market change. She currently leads Evans Media Group's advanced technology focus. In the last three years, she has been instrumental in migrating traditional Evans Media Group clients into the online and social networking space.
She is particularly knowledgeable in the alignment of IT technology to serve businesses with an emphasis on improving the communication and use of information in business processes. She has worked in many major industry sectors including accommodations, advertising, arts, entertainment, recreation, finance, food service, manufacturing, media, printing, publishing, automotive, and franchising. Her experience and knowledge have enabled her to focus on major strategic initiatives and position Fortune 100 companies advantageously through technology including sales force automation tools, CRM, social media and online marketing.
Ms. Paxton is a frequently invited, vivid speaker on innovative IT, online marketing and social media marketing subjects. She has led many instructional classes and webinars in database design, CRM, social media marketing, SEO, and online marketing for small to medium sized businesses seeking educational information for their online marketing campaigns.
Ms. Paxton recently relocated from Ridgefield, CT to Overland Park, KS with her family. She is active in the March of Dimes organization, the CHERUBS organization and many other community events. She possess an obsession with technology, which has earned her the reputation of a "Chic Geek."