Social media marketing for business and demonstrating the most effective social media ROI has been my passion since 2006 as a social strategy consultant, trainer, writer & public speaker.
As coauthor of the widely selling, “ROI of Social Media” and founder of Social Marketing Conversations, it has been a foundation to uncovered expert tactics around social media effectiveness and proving marketing ROI in social & traditional maketing. Clients get a more effectively social media deployment for marketing, customer service, product development & sales - check out some of my references on LinkedIn.
At Social Marketing Conversations clients receive ROI audits for both thier traditional and social marketing programs along with my coauthors of the ROI of Social Media, Guy Powell of ProRelevant in Atlanta and Jerry Dimos, of LiTMUS Group in Singapore. As a team, we provide a unique and powerful capability to deliver global marketing strategies and deployments that can be measured - in dollars; 'Return-on-Influence' or 'Return-on-Engagement' are not metrics we see as useful to the business.
Live and work in a suburb of Denver Colorado and enjoy being with friends, drinking a nice glass of Pinot Noir and enjoying the sunsetting behind the majestic Rocky Mountains.