Steven Groves
Social media marketing for business and demonstrating the most effective social media ROI has been my passion since 2006 as a social strategy consultant, trainer, writer & public speaker.
As coauthor of the widely selling, “ROI of Social Media” and founder of Social Marketing Conversations, it has been a foundation to uncovered expert tactics around social media effectiveness and proving marketing ROI in social & traditional maketing. Clients get a more effectively social media deployment for marketing, customer service, product development & sales - check out some of my references on LinkedIn.
At Social Marketing Conversations clients receive ROI audits for both thier traditional and social marketing programs along with my coauthors of the ROI of Social Media, Guy Powell of ProRelevant in Atlanta and Jerry Dimos, of LiTMUS Group in Singapore. As a team, we provide a unique and powerful capability to deliver global marketing strategies and deployments that can be measured - in dollars; 'Return-on-Influence' or 'Return-on-Engagement' are not metrics we see as useful to the business.
Live and work in a suburb of Denver Colorado and enjoy being with friends, drinking a nice glass of Pinot Noir and enjoying the sunsetting behind the majestic Rocky Mountains.
| 09.12.2012 |
Adobe Social - The Answer to Measuring Marketing ROIAdobe’s latest product, Adobe Social, was rolled out last week and today I was able to get a deep-dive from Lawrence Mak, the Product Marketing Manager for Adobe Social. The first bit that struck me... |
Social Media Clubhouse |
| 07.23.2012 |
A Lesson of Learning in Social Mis-steps on a Global Scale*sigh* This is my usual reaction when I see a post or comment that crosses that line in social media that is decidedly un-social, rude or outside the boundaries of a civil discourse. I get use it... |
Social Media Clubhouse |
| 05.16.2012 |
LinkedIn & Slideshare - a Delightful Marriage for the Online Professional & CompanySocial media platforms on the web are somewhat schizophrenic - some are focused on consumers, some are focused on business and some just do not seem to know what they want to do when they grow up. ... |
Social Media Clubhouse |
| 04.20.2012 |
Privacy in Public - what are you trying to hide?I remember irritating the heck out of my kids when they asked for a password to one of the systems in the house that they did not really need access to by asking them “can you keep a secret?” They’d... |
Social Media Clubhouse |
| 02.16.2012 |
Adapt or Die - Are They Only Alternatives?The evolution of the digital marketer is constant and unrelenting, and in an article on ‘Digital Darwinism’ posted at PandoDaily.com, Brian Solis makes the case that traditional marketers need to... |
Social Media Clubhouse |
| 01.23.2012 |
Global Communication Strategy - it’s mobile social, feature phone world!Smart phones are great to own, and over the last holiday season, consumers doubled the number of purchases made via a mobile device versus the prior April - interestingly 90% of those were made on an... |
Social Media Clubhouse |
| 06.03.2011 |
The NOW Revolution - social marketing is 7x24Reading the NOW Revolution by Jay and Amber provided solid chunks of useful, actionable information that can have an impact right away… from helping shift a mindset to redraw how an organization... |
Chapter Blog |
| 02.16.2011 |
How to Build ROI into Your Social MediaGuy Powell and Steven Groves will be in KL and you get to meet the co-authors of 'ROI of Social Media' at this meeting. We thank them for making time during thier visit to connect with us and we... |
Chapter Event |
| 08.31.2010 |
Social Media ROI - Learning to speak the language of business!Social media for business is a lot easier if you're speaking their language - come learn how to speak ROI* As SMC members you're invited to come meet the authors of the upcoming book on the 'ROI... |
Chapter Blog |
