Tara is a professional communications and marketing strategist with over 15 years experience. She specializes in helping companies identify and integrate today’s digital marketing and communication strategies into marketing, PR and customer service.
Tara’s approach is to understand each organization’s objectives and develop solutions that are unique to each organization’s cultural, economical and practical situation. Because her work has included public and private businesses as well as nonprofits and government she understands the need to work with each organization uniquely and ask the right questions in order to recommend distinct solutions.
By always being on the cutting edge of creative solutions for today’s marketing challenges, Tara has earned her title as Head Brainstormer of Akamai Marketing. By using her engagement marketing background combined with her entrepreneurial experience. Tara has developed a reputation as a leader in the use and development of social media analytics in Hawaii. She’s developed a number of proprietary analytical tools to help evaluate social media ROI for her clients and colleagues.
Tara is also a well-known trainer for social media. She advises Pacific New Media, part of the University of Hawaii, on their social media certificate program and also teaches several classes there each semester. She is also a professional member of ASTD (American Society of Training & Development). She also develops custom training programs for organizations based on their needs and regularly speaks at local organizations about social media and marketing.
As the first elected Social Media Club Hawaii (SMCHI) Chapter President, Tara has also developed a reputation as leader among her peers. Having served for two elected terms, Tara remains active on the Board of Directors. As a supporter of innovation, she serves as the communication chair for Hawaii Innovation Alliance and a volunteer for TedX Honolulu.
As a business owner and marketing strategist, Tara thrives on the opportunity to combine the creativity available to businesses of all sizes with the necessity of measuring success for her clients.
Many of Tara’s ideas and solutions can be discussed on her blog, Akamai Marketing (www.akamai-marketing.com) where she shares her experiences and insights with business owners and social media consultants from around the world. You can also follow her on Twitter www.twitter.com/taracoomans and follow hashtag #akamaimktg for social media news and insight from around the world.
Tara lives in Honolulu, Hawaii her with husband Jeff and their Jack Russell Terrier, Rudy.