Tag Archives | Forrester

Groundswell and social business: moving towards maturity

Current state. Yesterday I covered general updates to Groundswell and specifics around Twitter. The other major update to Groundswell focuses on attaining social maturity and provides a model where companies can self-identify and determine what’s needed to progress further. Most companies are clustered around the middle of the bell curve when it comes to maturity, […]

The Groundswell rises again

The update. Forrester Research releases an update today to Groundswell, which continues to serve many marketers as a how-to guide for thinking through social business. Groundswell is now available in paperback and contains two new chapters: “tapping the groundswell with twitter” and “attaining social maturity.” I was an analyst at Forrester when the book was […]

Live Podcast: Augie Ray, Former Senior Forrester Research Analyst and Future Executive Director of Community and Collaboration for USAA

Augie Ray (@augieray) first joined The A-List back in April 2009, before he became a Senior Forrester Research (@Forrester) Analyst, filling the shoes of Jeremiah Owyang (@jowyang), who left to become a partner at the Altimeter Group. Somewhat ironically, the very thing that urged me to ask Augie to join the program back in 2009, […]