As practitioners of social media, one can forget that many are not aware of its value, especially in business. Social media to some professionals is something that their teenage daughter/son wastes time on. This type of thought process may result from a lack of understanding of social media as a tool to reach strategic business goals.
Businesses, some may say, value on a few things such as ROI, customers, market research, and marketing to generate revenue. I hope the points listed below will assist you in building a case to communicate the value of social media to business.
For the past few years, I’ve been working hard to increase my writing skills. It started when I got more into blogging/social media and increased as I took on freelance writing assignments. It increased even more when I started teaching a college class designed to help the students write college level papers.
Two will enter the ring. Only one will emerge the victor. On Thursday, April 17, we’re hosting our 1st Annual Case Study Cage Match – a chance for you to fight to the finish for social media glory.
The Rules: You’ll have five minutes to spin your best story, head-to-head against the competition. Got a great social media case study, for a client or your own company/organization? Here’s your chance to share it. And, it’s not just what you say, but how you say it. PowerPoint? Meh. Video? That’s cool. Interpretative dance? Now you’re talking!
What do you do when you get an invitation from someone on LinkedIn that you don’t really know?
Perhaps its someone in the same industry, or a person connected to someone else that you might know quite well. Should you link with them?