The Four P’s: Price, Product, Place and Promotion are the foundation of traditional marketing. They have endured for decades. However, if the authors of a recent article found in the Harvard Business Review (HBR) are to be believed, their time has passed. While many people might read the article and say that all they’ve done is reworded the concepts to create a new acronym, they have in fact, created the new paradigm for the Digital Age: SAVE.
Life often throws us curveballs, events that seem to come out of nowhere. Whether you are an individual or a business, social media can be used to help mitigate any problem. However, if used incorrectly, social media can make a bad situation even worse. Ready.gov stresses the importance of having a crisis communication plan by saying,
Changes to Stream:
You do everything right. You send a weekly or monthly email newsletter to your clients and customers, When it comes to content, you’re sharing and writing great stuff. But, your email is still not getting opened. You feel like all you are doing is banging your head against a virtual wall with no results, and you have no idea why they won’t open it.
Every email you send falls into one of three categories: Now. Later. Never. (Thank you to Constant Contact for this information). And for the most part, it is really just Now or LaterNever (thank you to Ellen Williams for this). And we all want, and need, is our e-mail to be opened now, since we all know that “laternever” really never happens.
Photo credit: Veronica Brewer
Article credit: Carrie Keenan
In April, the Social Media Club of Milwaukee was tasked with a mission. The Andretti Sports Marketing team asked for our help.
title="fleur120" alt="" src="http://sazbean.com/wp-content/uploads/2013/05/fleur120535223323.png" width="120" height="105" />Here are the top Internet strategy, marketing and technology links for the week of May 19, 2013…
Cold and brisk winds blow.
And the season brings giving.
Brands give us belief.
Earth is renascent.
We leave the grey for yellow.
Branding is healing.
Long sun heats the air.
We create cool for balance.
Branding is feeling.
Orange, brown, and red
The art of learning returns.
Branding gives meaning.
During the Customer Experience Professionals Association (CXPA) Member Insights Exchange, one of the breakout sessions was a presentation by Brian Bolten, Vice President/Director, Engagement Strategy of True Action, an Ebay company. The focus: how to create personalized journeys by understanding customers’ behavior more. In this session we learned a lot about how eBay is unlocking the customer journey.
Last Thursday, Text100 and SMCNYC hosted an event about the future of content marketing, which is an important topic for companies to fully understand. According to the Content Marketing Institute, marketers spend a quarter of their budget on content marketing with 60 percent planning to increase their content marketing budgets in the future.
It was a fantastic event, and we're very glad that Text100 parntered with SMCNYC.
You can read the rest at Polina Opelbaum's column on ProfNet:
I have been blogging for many years. I believe this year will conclude as my 7th year blogging on Blondish.net. Believe me, it has changed quite a bit. More tools have changed to be more community...
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John Gage, the 21st employee of Sun Microsystems coined the now famous phrase:
“The Network is the Computer”
which became a prominent feature on the Sun Microsystems’ logo and motto. More than that it became part of their philosophy before the large scale adoption of the internet. They realised that the combined power of computers, interconnected, is the real computer – able to carry out more complex tasks than would otherwise be possible by the boxes we sit in front of today.
That same philosophy applies today in the world of social networking. People use Facebook, Pinterest, Instagram and other social media tools to extend their friendships beyond what would otherwise be possible.
Last August I signed up for App.net, the social network created by former iMeem CEO and serial entrepreneur Dalton Caldwell and a bunch of other really talented people.
Within a few minutes of using it I discovered a great community of brilliant, tech-focused minds who congregated on the site to connect about building.
Soon after joining the site’s first wave, I saw the community start to evolve with hackdays, community contributed projects designed to build the network, and I found myself learning a lot about how the internet is built.
Managing your social publication activity has just gotten easier. You can now browse your scheduled publications using a convenient calendar display.
Also note that calendar can now be exported in iCalendar and CSV formats which will allow you to import them into your favorite calendar tool.
Don't have an account yet? Try it free!
Here’s a healthy reminder of the biggest ideas in email from two of Seth’s recent blog posts:
If you have to ask, it probably is.
Ben Hart, Senior Director of Customer Loyalty at Rackspace, was the Keynote Speaker for the Customer Experience Professionals Association (CXPA). Rackspace is a $1.3 Billion hosting company that is the # 1 specialist in the hosting and cloud computing industry. They serve 60% of the Fortune 100. They’ve been in the Top 100 Best Places to Work for the last four years and they’re fanatical about customer experience.
According to the 2013 Content Marketing Budgets and Benchmark report, social media is the most popular marketing tactic used by B2B marketers.
With over 600,000 newspapers published by and for the B2B industry, I thought it would be interesting to see which tactics are working for our publishers.
In this week’s Publisher Spotlight I speak with Bróna O’Connor, Marketing Executive for FRKelly, and her colleague Shauna Tilley, Community Trade Mark Attorney to understand better how social media and technology are influencing the industry of Patents and Trademarks.