Social Media Clubhouse 6 Recap & Announcements (March 2011)

SOCIAL MEDIA CLUBHOUSE 6 HIGHLIGHTS   For those who were unable to join the Social Media Clubhouse 6 in Austin this past week, we hope you tuned into our four days of UStream programming.     This was the first time in our Clubhouse history, we offered multi-lingual programming and a total of 28 hours […]

Four Things Marketers Can Learn from Game Designers….

After attending the 2011 Game Developers Convention I reflected upon the key learnings.  Please keep in mind that, like most of the readers of this blog, I am not a traditional game developer.  However, I found it rich with applications that had everything to do with marketing.   Here are 4 big learnings: 1) Focus […]

This is “The Age of Leadership.™”

The first line in Katalina Groh’s just released educational video “The Age of Leadership™” begins with “Everything around us is changing deeply and fundamentally not in one country, and not in one industry, the world is undergoing a complete deep and pervasive change, full of disruptions and uncertainty.”   Like companies, organizations and institutions, change whatever form it […]

Guy Kawasaki’s Enchantment: A Little Fairy Dust in a Feature-Obsessed World

You’d have to be a real jerk not to like Guy Kawasaki’s new book…and not just because only a real jerk would trash a book called “Enchantment.”   Quite honestly, anyone who tries to trash this book just won’t be able to do it and walk away feeling good about themselves, especially not after reading […]

Is Social Media Killing the Placement Ad? And Should It?

With so many companies using the social web these days, do they need to place ads to find new employees or can they just tap into their social networks? Sure, there will always be those specialized or high-level searches that require a recruiter. But, for the kind of openings you’d place an ad for five years […]

Tune into Social Media Clubhouse 6 Live Ustream

Social Media Clubhouse 6 kicked off yesterday in Austin, Texas.  We’ve had jam packed days of programming being hosted on our UStream channel. Some of our speakers have included, CEO Doug Leeds, Ryan Holmes, CEO of Hootsuite, Chapter Leaders, Professors from the Higher Education space, along with Social Media Club chapter leaders from across […]

Social Media Club Launches Official Book Club Program

Social Media Club is proud to officially announce our newest educational initiative, the Social Media Book Club.  This program will highlight one book per month to learn best practices, explore timely case studies, and promote premiere thought leaders in social media.  We will feature authors from McGraw-Hill, Wiley and Pearson publishing and are working closely […]

Sharing, it’s not just for Kindergartners anymore!

I think learning to share is an integral building block that we learn as kids. As we transition to adults, more often than not, that building block is left behind in favor of the more popular “what’s in it for me” mentality. Wikipedia defines sharing “as the joint use of a resource or space. In […]

Social Media Crisis Communications: Southwest Rapid Rewards Backlash

As you’ve probably heard, especially if you are a frequent flier, Southwest Airlines has “improved” its rewards program and it is causing quite a stir in the social media world. Southwest wanted to kick off its nearly 40th year of business with a brand-new rewards program.  The All-New Rapid Rewards Program allows fliers to redeem […]

Survey: Do you use Location Based Services?

  The use of location-based services such as Foursquare, Facebook Places and Gowalla continues to rise and we are interested in your thoughts and experiences around these services. Thanks to the efforts of Ian Rogers, a senior at Arizona State University’s Walter Cronkite School of Journalism and Mass Communications who is working on this topic for a research […]