Interview with Rob Campbell, Coordinator Digital Media for the Cleveland Indians

I was in Cleveland last week to speak at the Airports Council International 2011 Marketing & Communications Conference, and was invited to the Cleveland Indians game with some of the other conference goers (thanks again Kristen!). I met Rob Campbell who is the Coordinator of Digital Media for the Cleveland Indians and he was kind enough […]


B2B Social Media Road Map

I get asked a lot about exactly what to do to implement a social media strategy. The full answer might take several blog posts to answer, but I thought I’d give it a first run start this month. So, without flourish or a bunch of fluff, here is an example of how to map out […]


Nearly Half of Online Adults Are Fans of Retailers… Is Your Brand Fanworthy?

That was just one of the big AHA insights that has emerged from the 2011 Social Commerce Study.   The study was the first comprehensive study to analyze how consumers are using social platforms for shopping (and their reasons why).  comScore, and Social Shopping Labs collaborated to develop and publish the report.  I was lucky to […]

Social Media Club Announces Social Media Master Patrick O'Keefe

  SOCIAL MEDIA MASTER: PATRICK O’KEEFE   We recently announced a change in date for our Social Media Masters Tour and will now be kicking the series off in Atlanta on August 26, 2011.    We’ve got some excellent sessions planned, including one hosted by Patrick O’Keefe, discussing your community – the people who love and support what […]

Paying it forward: Sacramento chapter focuses on community building

Sun is a great mood enhancer, and Sacramento is one of the nation’s sunniest cities.  That and a relatively young demographic may help explain why optimism abounds in Social Media Club Sacramento. The chapter’s leadership made a bold move recently and started the process of applying for Official Chapter status—even though Sacramento at the time […]

Pew research shows Facebook users more trusting of others

It’s officially, Facebook has 750 million monthly active users.  With the number increasing 150 million in only 6 months, it’s easy to assume everyone in your immediate and extended circle of friends has a Facebook page, right?  Recent research by the Pew Internet & American Life Project titled Social Networking Sites and Our Lives, studied the […]

What I’ve learned after one year as Community Manager of Social Media Club

  I’ll soon be celebrating my one year anniversary with Social Media Club.  When I first joined on a part-time basis, Yong Lee and I conducted our first community census, which showed the size and growth Social Media Club has sustained since 2006.   My hope since starting was to join SMC full-time, which I did at the beginning […]


Are social media buzzwords a necessary evil?

My friend Christopher Barger is releasing a book later this year and in a recent post on Facebook, he asked his marketing colleagues “In your opinion, the most overused A-list social media buzzwords.” Christopher received a slew of comments with dozens of words being submitted and among the most overused words, While I am growing […]

Social Media Club Announces New Cities & Dates for Social Media Masters Series

 SOCIAL MEDIA MASTERS CITIES CHANGED   We recently announced a change in date for several events and following discussions with our workshop leaders, Local Chapters hosting the events and several members in the Social Media Club community, we have decided to push the entire Social Media Masters series out two months and change the format into something […]