Social Media February Book Club Webinar Recap: The Social Media Strategist

Earlier this month we introduced our February Book Club title, The Social Media Strategist: Build a Successful Program from the Inside Out, by Christopher Barger. Thanks to our book club partner McGraw-Hill Publishing, we were able to send copies to several of our chapter leaders and Professional members to review on our behalf. Thank you to our reviewers Vickie […]

Social Media Club Needs Your Help

To all of you who have been involved with, touched, inspired or helped by Social Media Club  – please read this message because we need your help.   Social Media Club was launched in 2006 with a global mission to advance digital media literacy, promote ethical behavior and build a community of like minded professionals to […]

Social Media Club is Looking for Speakers at SxSW

Less than two weeks until SxSW Interactive festival kicks off in Austin, Texas on Friday, March 9th through Tuesday, March 13th and our SMC editorial team is in full preparation.  The Social Media Club editorial team will be providing session, event and party coverage throughout SxSW, along with daily recaps featured on our Ustream channel from […]

Social Media Club Talks to Steve Garfield

Social Media Club spoke with video blogger and author Steve Garfield and asked him, what’s his favorite part of using social media tools? [youtube] It’s pretty obvious there’s a lot of fun being had at events like BlogWorld & New Media Expo and we’re looking forward to returning to the Javits Convention Center in […]

How AmericanAirlines® is Taking Social Customer Service to New Heights

This is a guest post by Jonathan Pierce, Director of Social Media, Until recently, the world of social media has been uncharted territory for many major corporations. From entry-level employees to senior executives, members of Fortune 500 companies have only begun to dip their toes into social media, focusing first on tactics intended to grow social […]

Brand Pages on Twitter: Hot or Not?

It’s just a couple months in and the jury’s still out on whether Twitter’s brand pages are worth the time and tweets.  In December, Twitter launched a small grouping of brand pages. Twenty-one brands were selected because they already were distributing commercial content via the microblog platform. (Incidentally, here’s what the new Twitter design means […]

Social Media Clubhouse Newsletter (02/16/12)

GOING TO SxSW NEXT MONTH?   SMC will be at SxSW in full force next month with editorial team members covering all things interactive on theSocial Media Clubhouse blog including daily recap videos and interviews from the Austin Convention Center.  Be sure to follow all our tweets during SxSW using #SMCH9, March 8th-14th!      FEBRUARY BOOK CLUB […]


Adapt or Die – Are They Only Alternatives?

The evolution of the digital marketer is constant and unrelenting, and in an article on ‘Digital Darwinism’ posted at, Brian Solis makes the case that traditional marketers need to update their skill set to include digital or run the risk of being irrelevant. I think he’s right in a hundred ways, but mostly that the […]


It’s Not About Numbers, It’s All About Engagement

Content leads to engagement leads to success in social media, not numbers.  Small businesses are a great of example of how you can build customers without thousands and thousands of Twitter followers and Facebook ‘likes’.  Here are a couple of examples of small businesses doing it right.  El Gastronomo Vagabundo   El Gastronomo Vagabundo (@elgastronomo) food […]

In this Adapt or Die Digital World, Where Are You Headed?

A big tech meteor has crashed into the economic landscape and changed the business climate forever. Now is the time to decide if your business is going to go the way of the dinosaurs or evolve to survive in the new world order.   Sound a little melodramatic? Perhaps. But if you work in any business, […]