Professional Member-Only Webinar: Turning Your Advocates into a Powerful Marketing Force with Rob Fuggetta

Introducing our Professional member-only webinar featuring Rob Fuggetta, the founder and CEO of Zuberance, leading advocacy expert and author of “Brand Advocates: Turning Enthusiastic Customers into Powerful Marketing Force,” that will take place on November 28th at 11am PST. Professional members-only monthly webinars provide excellent content and advanced learning opportunities and is one of many […]


Latest Social Trend Dates Back to B.C. Times

The hottest new trend in social marketing is really based on a human trait that is as old as time. It’s just accelerated now due to better technology and the rapid pace that data is being thrown at us these days. It’s our deep-seeded need and want for visual cues and shortcuts to understanding. Humans […]


Mom and Pop – Make Sure Your Facebook Page Won't Be "So Last Year" in 2013

Facebook changes been fast and furious in 2012, making it tough for small, mom and pop businesses to stay current. Many entrepreneurs are on their own when it comes to building engagement and communities on Facebook and they generally don’t have money to promote “likes”, or buy Facebook ads, or even hire a social media […]

Humanizing the Transaction via Social Media

Fast food chains and Starbucks rule the social media space in the restaurant category, according to data shared by New Media Expo (via an Infographic, no less.) The top spots are dominated, in fact, by the large chains serving up lattes and quick bites. As word was shared of this culinary triumph, commenters recognized how […]

Image courtesy of Canva.

How To Use Infographics to Tell a Story

It seems everyone is taking to heart that a picture is worth a thousand words. For every link you click, there seems to be an Infographic to greet you. Defined as “graphic visual representation of data, knowledge or information,” Infographics are being used in a variety of ways to tell a story. Like everything on […]

SURVEY: Are You Invested In Social Media?

The Social Media Club is now accepting respondents for the first of its kind Social Media Study. The study is open to social media practitioners (that’s you) across small, medium, and large enterprises. Responses are requested at the following link: We’re requesting all local SMC chapters to spread the word about the survey to […]


SMC November Book Club Webinar: The Connected Company by Dave Gray

Please register here on GoToMeeting for our November Book Club selection for Social Media Club Members, The Connected Company by Dave Gray. Dave Gray (Twitter: @davegray) SVP Strategy, Dachis Group, is an author and management consultant who works with the world’s leading companies to develop and execute winning strategies. His previous book, Gamestorming (O’Reilly), has […]


Top 10 Social Media Tools of Engagement

  Aren’t we all looking for that one perfect social media tool? Social media is a big, messy, time-consuming and attention-sucking business. The right tools can streamline your efforts, cut down on your time spent and help you measure success.   The one thing a tool can’t do is build a relationship for you. That process […]