Start Fresh: With Some New Social Media Goals

Now that you have your social media resolutions on your checklist, why not consider some other social media goals to accomplish this year as you “start fresh.” As we stated in resolution #5 it is important to set reachable goals, such as a greater focus on content. Many consider brands as publishers nowadays, is your […]

Five Things to Consider for your Social Media New Year’s Resolutions

We all make our personal resolutions and our personal goals for the upcoming new year. We run to the gym, we make smarter eating choices, we set career goals, we try harder in our relationships, and ensure we are presenting our best selves. The same goes for our brand presences – we need to refresh […]

How to Create An Effective Cross-Functional Social Media Team

Social media has permeated every layer of our personal and professional lives. So it’s more imperative than ever that our social media strategy at work carry across company departments and messaging. This kind of cross-functional teamwork should exist in every company, from public relations and marketing to IT and customer service. Here are some important […]

The NRA After Newtown: Is Silence Ever an Effective Communications Strategy?

As parents, schoolchildren and concerned citizens across the nation poured out their sympathy for families and friends of the young students and teachers who lost their lives at Sandy Hook Elementary School on Dec. 14, one normally vocal corner remained silent. The National Rifle Association, the nation’s largest gun lobby, left news media with little […]


Why disclose your real identity on YouTube? Weighing the Pros and Cons.

Google and YouTube have been pushing their users harder for full identity disclosure, but is that really in your best interest? Before you commit to giving out your real identity across your YouTube and Google+ accounts, weigh the pros and cons with this list I’ve put together, and then decide for yourself if it’s really […]

Superstorm Sandy: How Social Media Helped Residents Manage the Perfect Storm

I was at a hurricane party when the high winds of Superstorm Sandy finally shut down our power outside Washington, DC. A bunch of neighbors figured this was a suitable way to welcome the inevitable power outage. By 8 p.m., an outside transformer lit up like a greenish July 4th fireworks display and the block […]

Three Social Media Movies of 2012

It was a great year to be in Hollywood. Thanks in part to social media, the buzz around movies have never been higher. This year, everyone was talking about movies, and not just those of the wizard and vampire variety. Here’s a look at three of the top movies that caused a buzz online. The […]