4 Tips to Create a Visual Content Strategy

Pam Sahota is a brand manager at Digitas. She can be reached at @PamSahota. Visual content is not a fad that’ll go away in a few months. It is not a shiny object. Visual content is a great way to create engagement with your audience whether it’s through Facebook, Vine, Instagram, Pinterest, tumblr, or your own […]

When Facebook Fails to Reflect Reality

Ethan Parry is an aspiring public relations practitioner. Tweet him at @EthanParry3. When you log into Facebook, what kind of content populates your wall? If your wall is anything like mine, it is filled with dream vacations, weddings, and other exciting events that everyone else seems to be participating in, except for me. I often […]

SMC Bids Hejda to @AndersSporring

Editor’s Note: Anders Sporring wrote his first Clubhouse post in June 2011 questioning the necessity of professional networks. He continued to publish many other pieces for us. All good things must come to an end — and Anders asked we publish the following from his heart to yours… My dear friends and followers, this has […]

Social Media Strategy 101 For Your B2B

One of the most popular topics I have heard in the social media world is “social media strategy.” I see this topic come up often among social media writers and in Twitter chats. I hold the opinion that this is a topic to discuss and understand. Any company, whether B2B or otherwise, that wants to […]

Content Development Tips

On a typical day you can often find me spending hours, too many to admit, on the vast web. I scour reports, images, and recent trends, all in hopes of crafting clean, concise, engaging content for my organization. I divide my time between creating and curating content. Aristan Talent explains: … [Content curation] involves selecting content […]

S.M.A.R.T. Goals in Social Media

S.M.A.R.T. goals (Specific, Measurable, Attainable, Relevant, Time-Bound) have been a staple of management and team leadership since the concept was introduced in the 1980s. The mnemonic applies equally well to social media management, especially when it comes to data analysis and strategy setting. The following short examples illustrate how you can use S.M.A.R.T. goals to […]

5 On-the-Go Apps for Small Business

There is never a dull moment in the daily lives of small business professionals. Faced with an overload of e-mails, text messages, phone calls and to-do lists to sort through, you are always on your toes.   With mobile technology and apps, you can fight back, becoming more efficient and effective. Apps can help with […]


New SMC Board of Director Positions

We formed the Social Media Club Board of Directors (BOD) a year ago and are taking exciting steps to help bring our global SMC chapters together to work in harmony to promote digital media literacy, promote standard technologies, encourage ethical behavior and share best practices. Read more about our exciting progression from SMC’s foundation to the […]

Letter From The President

Over the last seven years, Social Media Club has been a huge part of life for me and my husband, Chris Heuer. We set out to help a handful of people explore their personal and professional passions around the emerging world of social media, and with the help of a few airline flights and a […]

Independence Day 2013: What You Can Do To Keep the Entrepreneurial Spirit Alive

Independence Day is just a few days away. It is shocking and disturbing that the foundation of what our nation has been built upon is struggling.  The risk taking that defines the entrepreneurial spirit of our great nation is at a critical juncture.  Recent reports and surveys, as well as a Wall Street Journal article […]