5 Digital PR Tips For Journalists

Photo source: Sawyer Pangbom As a journalist, I frequently would coach my sources on pitching newsrooms. I still do this for folks today, as a media relations manager with PR Newswire. Journalists are very specific in how they like to be contacted, communicated with, and given news items. How you tread in this pool will […]


Social Media Survival: Albatross or Condor?

Image Credit: GrrlScientist via Creative Commons Why am I comparing social media strategy to birds? Because the Condors, while still not out of the evolutionary woods, have a dedicated team of people who are nurturing their very existence. It’s not easy, but they understand their goal (keeping the species around) and understand there will be pitfalls and hiccups […]

Why to Use Pinterest for Business

Photo by mkhmarketing Unless you’ve been living under a rock the past few years, you have probably heard of Pinterest. Did you know Pinterest was originally launched as a closed beta in March 2010? Although it originally became a hot social platform as a place for its users to have fun and use their imaginations, […]

Why Authenticity and Relevancy Win on Twitter

Will your brand, service or product be top of mind the next time someone enters the purchasing or decision making process? Twitter is a powerful place to represent your brand, product or service—it’s also a place to ruin your brand’s reputation. Hootsuite and Tweetdeck are two recommended Twitter platforms for tracking hashtags and keywords. Use […]

The Rise of Social in Customer Care

If you are a social media professional, you are probably working closely with your peers in the customer care department. If you are not, you really should be. Customer care in social has quickly grown in importance. This is one of the seven social media use cases highlighted by new research from TrustRadius, a site […]

Social Networking for Writers: Hi

For the last few years, it has seemed as if our online society was moving towards a preference for brevity. Twitter instilled the notion that any idea over 140 characters was too long. Online articles went from thousands of words to a few hundred. Even Buzzfeed eliminated heavy word usage in their posts to accommodate […]

Back to Basics: How Social Media Differs From Traditional Media

Social media marketing has been around for some time. There are millions of Facebook business pages, Twitter business accounts, LinkedIn company pages and Youtube business channels. Many companies have at least set-up a page or an account for their company — but are they getting the results they desire? Some manage their social media platforms […]


Pros & Cons of Ghostwritten Content

Do you write your own social media content or ask someone to create it for you? There are advantages and disadvantages to both options. Which is best? I can’t answer that for you, but I can help you decide which choice ie best. Start by asking yourself if you or someone in your employ is […]


Why Aren't You Commenting Here?

Veerle Pieters wrote about De-Lurking Day a few years ago and described it as a special day “celebrating lurkers and exhorting you to muster the strength and bravery to click on that comment button and end the deafening silence.” Most blogs have a comment feature. That is, you the reader can choose to write a […]

Looking for Guest Bloggers: Is That You?

Social Media Club is looking for a few good men and women to join our stable roster of guest bloggers. If you love writing about social media, got best practices or case studies to share, can talk tech, or wish you invented a social platform because you know it so well, we want you. When you […]