5 Fantastic Examples of B2B Social Media Marketing in 2013

I don’t know about you, but I tend to feel a bit pensive and sentimental at the end of each year. The plethora of posts about “The Best of This…” and “The Biggest Fails of That…” really make me want to take a look back to make sure I didn’t miss a thing. I suffer […]

10 Ways to Grow Your Inner Self Online

Do you grow anytime you have the opportunity, your digital footprint? Do you check (we say “google”) your name, references to follow your daily traces on the web? Are you aware of what’s going on with you, what others tell about you? I don’t mean to be obsessed with the “me” inside you, but nothing […]


How to Use Social Media as a New Mom

You might think it is weird when pregnant women, would-be fathers, new parents are posting crazy posts and pictures and your timeline is flooded with baby pictures and poop descriptions. I also found it weird many a times until I was thrown straight into that situation. I also had the urge to vent out my […]

What Snapchat Updates Mean For Your Brand

Snapchat, the mobile visual application that allows for instant consumption of videos and photos has come out with some recent updates. Although there are fun little things like filters there are two things that stood out to me: (1) applying temperature through Weather Channel data and (2) allowing users to view one snapchat per day […]

7 Social Media Resolutions for 2014

I want to change my social media habits. How about you? Here are a few of my social media resolutions. I might even start this year! 1. Ignore the ugly. Too much of social media is based on the worst parts of humanity. The “reputable” news that travels the Interwebs is obsessed with shining a […]

Best Practice on Twitter Curation

I’m so fortunate to work with some incredibly smart social media minds at PR Newswire. In September, the Internet Marketing Association awarded PR Newswire with Best Use of Twitter, during IMA’s IMPACT13 Conference and Awards in Las Vegas. And while I can’t give away *all* of our secrets, a small lesson on how we handle […]

Why Copy and Paste Customer Service is Dead

Social customer service is no longer avoidable. Customers are airing brands’ dirty laundry, complaining and giving kudos on social networks, expecting a timely and personal response in return. Not only do brands need to have a social media customer service plan in place, the response needs to include a modern, personal touch, not your typical […]

5 Ways To Maximize Your LinkedIn Profile

As someone who works in communication, I’m constantly reminded how important my social media presence is to my career, and also my personal brand. Heck, in a recent post, I even mentioned this fact to interns looking for their next internship. Being active on social media allows people to get to know your interests and skills, […]

3 Ways to Protect Your Online Privacy

As personal privacy online has become a bigger issue to many people, here are three quick things that you can do to help protect your privacy when using social media sites:  Minimize Your Digital Footprint Avoid providing personal content, such as your birthday, address or phone #.  Some sites will allow you to include the month […]

Social Media Masters Forum [Livestream]

Please scroll below to watch a live stream of the Social Media Masters Forum, featuring international experts from the United States, Canada, the Netherlands, and the United Kingdom. Under the patronage of Sheikh Fawaz Bin Mohammed Al Khalifa, Minister of State for Communication of the Kingdom of Bahrain, and in association with Social Media Club, […]