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The Key to Optimizing Your Sales Funnel

Carlos Abisambra is an engineer-turned-marketer, as well as the Founder and CEO of Vortice Services LLC. Vortice is a B2B online lead generation consulting firm that specializes in helping businesses optimize their funnel management processes. I invited Carlos on the show to discuss trends in lead management and funnel optimization, and how marketing automation can […]

SMC - Not Perfect

Nobody’s Perfect: A Lesson in Social Customer Service

I want you to do something that you’ve probably never done before. I want you to hope that people complain about your company on your social media sites. Sounds like I’m crazy, I know, but you really want them to do it. I’m not perfect. You’re not perfect. Your company isn’t perfect, either. So, if […]


When Will You Become “Uberized”?

There’s no long since Uber now gave birth to a verb: “Uberize”. What’s up with it and what does it mean? We’re sure it’s no fashion trend, as Uber is here to stay. But there’s something more vicious inside, hugely spread in many industries these past year. Digital, with short cycle, scarce resources, low capital […]


Five Methods to Identify Your Brand's Voice on Facebook

You have a social media profile, cool. You keep posting messages and information related to your company, however, the response seems dull. You do not see much engagement. This is in spite of perfect content. You wonder where it you are lacking is. There is no wonder about it all. You are not engaging enough, […]

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9 Bad Habits to Avoid on Social Media

Congratulations! You just got the job of a lifetime as a social media consultant in a big firm. Your task is to imagine a great digital strategy in order to promote the company’s brands, make them more visible on the web, boost the ROI and get more engagement from the community. Now, how are you […]

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Making the Most Out of Social Media and Your Personal Brand

This is a follow up post to a previous article I wrote for Social Media Club about convincing the clueless to join Twitter. So you’ve convinced someone to join Twitter. Now what? The most common question I receive from people who are enthusiastic about Twitter’s possibility is: “I don’t know what to Tweet.” It is […]

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The Evolving Nature of Social Media

Let me tell you a little bit about myself. I was born with Twitter in one hand and Facebook in the other. My brain has been hardwired to respond in statements that are 140 characters or less and I get an adrenaline rush whenever I live tweet. To sum it all up, social media is […]