Why You Should Opt-In To Google Endorsements
Why Google Shared Endorsements are a Good ThingNinety two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above…
Why Copy and Paste Customer Service is Dead
Social customer service is no longer avoidable.Customers are airing brands’ dirty laundry, complaining and giving kudos on social networks, expecting a timely and personal response in return.Not only do brands…
Why Authenticity and Relevancy Win on Twitter
Will your brand, service or product be top of mind the next time someone enters the purchasing or decision making process?Twitter is a powerful place to represent your brand, product…
Reserve Domain Names For Children
People buy domain names before they do anything else online. To keep identities uniform across websites and networks, most base their Twitter handles off of their domain name and/or their name.…
Employees: Your Powerful Marketing Force
Chelsea Hickey is a marketing manager at Zuberance. Tweet her at @chelsearhane.Employee advocates are uniquely qualified to serve as brand advocates because they are highly credible trusted sources for information…
Teenagers: Why You Should Care About Your Digital Footprint
Social networking is an exciting way to stay informed, grow relationships and have fun. An often forgotten point is that with social networks come preferred practices, things you should know…
Influencers Versus Advocates—Who Really Matters?
Tiger Woods endorsed Buick for years. Your friend doesn't stop talking about Apple's iPhone. Who has the most influence on your purchase decision, Tiger or your friend? Most likely your…