Meet the New PR Newswire for Journalists

Exciting news, folks! PR Newswire relaunched its media-only site, PR Newswire for Journalists.   What this means for you, if you’re a blogger, content creator, or journalist: There’s a new look, feel, and host of new features available to help you with your writing. And, for the social media savvy professional, you’ll notice the new […]

Mastering the Art of PowerPoint Slides

I recently met PowerPoint. This might seem ironic for a social media expert who spends half her life online, blogging and switching between various social media accounts. Alas, it’s true. I just figured out PowerPoint to make some slides about myself for an important upcoming meeting. (Now, if you’ve been following me, you know the […]

Best Practice on Twitter Curation

I’m so fortunate to work with some incredibly smart social media minds at PR Newswire. In September, the Internet Marketing Association awarded PR Newswire with Best Use of Twitter, during IMA’s IMPACT13 Conference and Awards in Las Vegas. And while I can’t give away *all* of our secrets, a small lesson on how we handle […]

5 Digital PR Tips For Journalists

Photo source: Sawyer Pangbom As a journalist, I frequently would coach my sources on pitching newsrooms. I still do this for folks today, as a media relations manager with PR Newswire. Journalists are very specific in how they like to be contacted, communicated with, and given news items. How you tread in this pool will […]

Interview with Twitter Sales Director

Last spring, I listened to a great Social Media Week panel in DC about search and social. I wrote about it on PR Newswire’s Beyond PR blog. The panel included Peter Greenberger, Twitter director of sales in Washington, D.C.; Trevor Madigan, formerly of Facebook and founder of The Vision Lab; and Tripp Donnelly, founder and […]

6 Tips to Pitch Business Journalists

I’ve been writing about business for a long time. Since the arrival of social media, how one can pitch a business publication with a story has changed a bit. Today, you have more options.  Breaking business news always will be my favorite. If you have a breaking news item, there are a few ways to reach your […]

Why It Is Hard Blogging About Myself (Or, Finding The “Me” in The Story)

As a longtime journalist, I’ve written thousands of stories. Closest to my heart is breaking business news about people and companies, and specifically within the tourism and hospitality industry. My freelance career also has included blogging for years, covering arts and culture in and around Washington, DC and San Diego for Currently, I ghost […]

How to Create An Effective Cross-Functional Social Media Team

Social media has permeated every layer of our personal and professional lives. So it’s more imperative than ever that our social media strategy at work carry across company departments and messaging. This kind of cross-functional teamwork should exist in every company, from public relations and marketing to IT and customer service. Here are some important […]

Superstorm Sandy: How Social Media Helped Residents Manage the Perfect Storm

I was at a hurricane party when the high winds of Superstorm Sandy finally shut down our power outside Washington, DC. A bunch of neighbors figured this was a suitable way to welcome the inevitable power outage. By 8 p.m., an outside transformer lit up like a greenish July 4th fireworks display and the block […]

Marketers: You Must Disclose Your Relationships With Advocates, Clients and Sponsored Content

The subject of disclosure has been a hot button topic, particularly in today’s fast evolving social media world. In August, the Word of Mouth Marketing Association released its WOMMA Disclosure Guide, which outlines directives for marketers sending sponsored messages to consumers within social media. Some of the online platforms covered in the new guide include […]