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Author: cube57

This author has written 30 articles
Home » Archives for cube57

Meet the New PR Newswire for Journalists

  • Post author:cube57
  • Post published:February 20, 2014
  • Post category:from the clubhouse

Exciting news, folks! PR Newswire relaunched its media-only site, PR Newswire for Journalists. What this means for you, if you’re a blogger, content creator, or journalist: There’s a new look, feel,…

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Mastering the Art of PowerPoint Slides

  • Post author:cube57
  • Post published:January 21, 2014
  • Post category:from the clubhouse

I recently met PowerPoint. This might seem ironic for a social media expert who spends half her life online, blogging and switching between various social media accounts. Alas, it’s true.…

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Best Practice on Twitter Curation

  • Post author:cube57
  • Post published:December 19, 2013
  • Post category:from the clubhouse

I’m so fortunate to work with some incredibly smart social media minds at PR Newswire. In September, the Internet Marketing Association awarded PR Newswire with Best Use of Twitter, during…

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5 Digital PR Tips For Journalists

  • Post author:cube57
  • Post published:November 27, 2013
  • Post category:from the clubhouse

Photo source: Sawyer PangbomAs a journalist, I frequently would coach my sources on pitching newsrooms. I still do this for folks today, as a media relations manager with PR Newswire.…

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Interview with Twitter Sales Director

  • Post author:cube57
  • Post published:October 19, 2013
  • Post category:from the clubhouse

Last spring, I listened to a great Social Media Week panel in DC about search and social. I wrote about it on PR Newswire’s Beyond PR blog. The panel included…

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6 Tips to Pitch Business Journalists

  • Post author:cube57
  • Post published:September 19, 2013
  • Post category:from the clubhouse

I’ve been writing about business for a long time. Since the arrival of social media, how one can pitch a business publication with a story has changed a bit. Today, you have…

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Why It Is Hard Blogging About Myself (Or, Finding The “Me” in The Story)

  • Post author:cube57
  • Post published:August 16, 2013
  • Post category:from the clubhouse

As a longtime journalist, I’ve written thousands of stories. Closest to my heart is breaking business news about people and companies, and specifically within the tourism and hospitality industry. My…

Continue ReadingWhy It Is Hard Blogging About Myself (Or, Finding The “Me” in The Story)

How to Create An Effective Cross-Functional Social Media Team

  • Post author:cube57
  • Post published:December 24, 2012
  • Post category:from the clubhouse

Social media has permeated every layer of our personal and professional lives.So it’s more imperative than ever that our social media strategy at work carry across company departments and messaging.…

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Superstorm Sandy: How Social Media Helped Residents Manage the Perfect Storm

  • Post author:cube57
  • Post published:December 6, 2012
  • Post category:from the clubhouse

I was at a hurricane party when the high winds of Superstorm Sandy finally shut down our power outside Washington, DC. A bunch of neighbors figured this was a suitable…

Continue ReadingSuperstorm Sandy: How Social Media Helped Residents Manage the Perfect Storm

Marketers: You Must Disclose Your Relationships With Advocates, Clients and Sponsored Content

  • Post author:cube57
  • Post published:October 25, 2012
  • Post category:from the clubhouse

The subject of disclosure has been a hot button topic, particularly in today’s fast evolving social media world.In August, the Word of Mouth Marketing Association released its WOMMA Disclosure Guide,…

Continue ReadingMarketers: You Must Disclose Your Relationships With Advocates, Clients and Sponsored Content
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