Meet the New PR Newswire for Journalists
Exciting news, folks! PR Newswire relaunched its media-only site, PR Newswire for Journalists. What this means for you, if you’re a blogger, content creator, or journalist: There’s a new look, feel,…
Mastering the Art of PowerPoint Slides
I recently met PowerPoint. This might seem ironic for a social media expert who spends half her life online, blogging and switching between various social media accounts. Alas, it’s true.…
Best Practice on Twitter Curation
I’m so fortunate to work with some incredibly smart social media minds at PR Newswire. In September, the Internet Marketing Association awarded PR Newswire with Best Use of Twitter, during…
5 Digital PR Tips For Journalists
Photo source: Sawyer PangbomAs a journalist, I frequently would coach my sources on pitching newsrooms. I still do this for folks today, as a media relations manager with PR Newswire.…
Interview with Twitter Sales Director
Last spring, I listened to a great Social Media Week panel in DC about search and social. I wrote about it on PR Newswire’s Beyond PR blog. The panel included…
6 Tips to Pitch Business Journalists
I’ve been writing about business for a long time. Since the arrival of social media, how one can pitch a business publication with a story has changed a bit. Today, you have…
Why It Is Hard Blogging About Myself (Or, Finding The “Me” in The Story)
As a longtime journalist, I’ve written thousands of stories. Closest to my heart is breaking business news about people and companies, and specifically within the tourism and hospitality industry. My…
How to Create An Effective Cross-Functional Social Media Team
Social media has permeated every layer of our personal and professional lives.So it’s more imperative than ever that our social media strategy at work carry across company departments and messaging.…
Superstorm Sandy: How Social Media Helped Residents Manage the Perfect Storm
I was at a hurricane party when the high winds of Superstorm Sandy finally shut down our power outside Washington, DC. A bunch of neighbors figured this was a suitable…
Marketers: You Must Disclose Your Relationships With Advocates, Clients and Sponsored Content
The subject of disclosure has been a hot button topic, particularly in today’s fast evolving social media world.In August, the Word of Mouth Marketing Association released its WOMMA Disclosure Guide,…