Allison-Herzog-Headshot-Dell

Take a Tour of Dell’s Social Strategy with Alison Herzog

One look at the battleship gray cubicleland of Dell and you’d think this company is stuck back in days of “Dude, it’s a Dell!” They started in Austin 30 years ago, as the local airport banners proudly announce. And sleepy Round Rock became a tech Mecca attracting the likes of  Google, Facebook, and the startup scene. There are Tesla’s […]

Man-holding-savings-note

Less Than Penny Clicks Still Exist on Facebook…

…breathlessly exclaims the headline. Forget about whether these clicks are any good– if the targeting is good or copy evens draws in the right people. Hey, it’s all about penny clicks! And you clicked on this headline, didn’t you? I’ll tell you my secret strategy but only if you sign up in the next 24 […]