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Author: gcinteractive

This author has written 6 articles
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  2. gcinteractive
Read more about the article Social Business ROI Secrets, Revealed: “Opting In” with IBM’s Ed Brill (Part 2)

Social Business ROI Secrets, Revealed: “Opting In” with IBM’s Ed Brill (Part 2)

  • Post author:gcinteractive
  • Post published:May 27, 2013
  • Post category:from the clubhouse

In Social Business ROI Secrets, Revealed: Opting In with IBM's Ed Brill (Part 1) we covered some best practices and key takeaways on how to successfully run a business using social…

Continue ReadingSocial Business ROI Secrets, Revealed: “Opting In” with IBM’s Ed Brill (Part 2)

Social Business ROI Secrets, Revealed: Opting In with IBM’s Ed Brill (Part I)

  • Post author:gcinteractive
  • Post published:May 10, 2013
  • Post category:from the clubhouse

Looking for some real-world examples of businesses who are adopting social strategies and performing better financially? Then you’ll definitely want to check out this conversation I had with Ed Brill…

Continue ReadingSocial Business ROI Secrets, Revealed: Opting In with IBM’s Ed Brill (Part I)
Read more about the article Has Social Media Demoralized Our Next Generation?

Has Social Media Demoralized Our Next Generation?

  • Post author:gcinteractive
  • Post published:April 23, 2013
  • Post category:from the clubhouse

  “Everyone online lives somewhere.” – Chris Tolles, CEO, Topix Has social media done more harm than good for everyone who’s “grown up digital?” It’s a fair question to ask,…

Continue ReadingHas Social Media Demoralized Our Next Generation?

Engage and Convert! Social Video Strategies for Real-World ROI

  • Post author:gcinteractive
  • Post published:March 22, 2013
  • Post category:from the clubhouse

What do you think of when you hear the phrase “social video”? Is it just creating a video and distributing it on YouTube and other social networks? Or, is it…

Continue ReadingEngage and Convert! Social Video Strategies for Real-World ROI
Read more about the article Why disclose your real identity on YouTube? Weighing the Pros and Cons.

Why disclose your real identity on YouTube? Weighing the Pros and Cons.

  • Post author:gcinteractive
  • Post published:December 12, 2012
  • Post category:from the clubhouse

Google and YouTube have been pushing their users harder for full identity disclosure, but is that really in your best interest? Before you commit to giving out your real identity…

Continue ReadingWhy disclose your real identity on YouTube? Weighing the Pros and Cons.
Read more about the article Customer Service is Broken – Can Social Media Fix It?

Customer Service is Broken – Can Social Media Fix It?

  • Post author:gcinteractive
  • Post published:October 5, 2012
  • Post category:from the clubhouse

With increasing consumer demands on brands to engage with them in social media, it’s no longer acceptable for businesses to treat sites like Facebook and Twitter as just content; social…

Continue ReadingCustomer Service is Broken – Can Social Media Fix It?

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