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Author: hardaway

This author has written 12 articles
Home » Archives for hardaway

Will Your Brand Be Destroyed by Social Media?

  • Post author:hardaway
  • Post published:July 10, 2012
  • Post category:from the clubhouse

It is easier than ever for brands to be created or destroyed by social media. To demonstrate this quickly, I picked a brand at random and used Twitter's new search…

Continue ReadingWill Your Brand Be Destroyed by Social Media?

The Broken Brand Promise: Progressive

  • Post author:hardaway
  • Post published:June 13, 2012
  • Post category:from the clubhouse

Dear Progressive:Saul Bellow wrote a novel, Herzog, in which the hero occupied his time writing angry letters to public figures. I really don’t have time to do that, but the customer experience I just had…

Continue ReadingThe Broken Brand Promise: Progressive

Social Business: Are You Already Late?

  • Post author:hardaway
  • Post published:May 7, 2012
  • Post category:from the clubhouse

We’ve reached the point where social media is, in the words of Altimeter analyst Brian Solis, “bigger than marketing. It’s also bigger than customer service. [It builds] relationships with customers that improve…

Continue ReadingSocial Business: Are You Already Late?
Read more about the article So You Want to be a Social Business

So You Want to be a Social Business

  • Post author:hardaway
  • Post published:April 13, 2012
  • Post category:from the clubhouse

Over the past five years, sweeping changes have rocked both small business and multinational corporations on their heels. For most businesses everything has changed. If I'm not mistaken, Padmasree Warrior, CTO…

Continue ReadingSo You Want to be a Social Business
Read more about the article Deep Lessons About Shallow Conclusions

Deep Lessons About Shallow Conclusions

  • Post author:hardaway
  • Post published:February 8, 2012
  • Post category:from the clubhouse

To my great chagrin, I find I am as guilty as anyone of drawing shallow conclusions about the role and value or social media in a marketing plan. I read this…

Continue ReadingDeep Lessons About Shallow Conclusions
Read more about the article Looking to explore social media in 2012 but don't know where to start?

Looking to explore social media in 2012 but don't know where to start?

  • Post author:hardaway
  • Post published:January 9, 2012
  • Post category:from the clubhouse

So you’ve made the resolution that in 2012 you are finally going to “get into” social media and use it to build a brand for yourself or your business. You’re not a…

Continue ReadingLooking to explore social media in 2012 but don't know where to start?

The Altered State of the Social Media Guru

  • Post author:hardaway
  • Post published:December 12, 2011
  • Post category:from the clubhouse

What's the next  professional step for social media "gurus"?For the past five years, social media gurus have been teaching the uninitiated how to create Facebook campaigns, tweet, leverage LinkedIn, and up…

Continue ReadingThe Altered State of the Social Media Guru

Some Processes Shouldn't Be Automated

  • Post author:hardaway
  • Post published:November 9, 2011
  • Post category:from the clubhouse

I realized we had hit bottom on social media as a force for community when I read this on the web site of a startup: Tribber believes that smaller bloggers…

Continue ReadingSome Processes Shouldn't Be Automated

Declaratory Media Vs. Participatory Media

  • Post author:hardaway
  • Post published:October 12, 2011
  • Post category:from the clubhouse

The highest and best uses of social media are not for business.  They are intensely personal.  This is never more clear than during moments of tragedy. A few days ago, I…

Continue ReadingDeclaratory Media Vs. Participatory Media

You Can Find Anyone on Social Media, But Can you Get Their Attention?

  • Post author:hardaway
  • Post published:August 9, 2011
  • Post category:from the clubhouse

Social media has not made it easier for either brands or businesses to get attention. It’s like going to SXSW and missing the two people you really needed to connect…

Continue ReadingYou Can Find Anyone on Social Media, But Can you Get Their Attention?
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