Your Business Made Social Media Mistakes? You're In Good Company
I recently read an article on Business Insider’s website titled, “16 Social-Media Mistakes You May Be Making.” As a social media manager, I pretty much live 24/7/365 in the social…
3 B2B Social Media Mistakes Your Business Can Easily Avoid
I really believe this quote by John Wooden to be true, especially when it comes to doing social media: "If you're not making mistakes, then you're not doing anything. I'm…
Brand Building: Personal, Business, or Both?
Between my personal and business Twitter accounts, I follow thousands of people on that platform. If I take a quick snapshot of my own stream, I can see that I…
Net Neutrality Truths for B2B Marketers
Have you heard the term, "net neutrality," in the news recently? I admit, this topic only recently crossed my radar since I usually focus more on social media, blogging, and digital…
5 Fantastic Examples of B2B Social Media Marketing in 2013
I don't know about you, but I tend to feel a bit pensive and sentimental at the end of each year. The plethora of posts about "The Best of This..."…
Why to Use Pinterest for Business
Photo by mkhmarketingUnless you've been living under a rock the past few years, you have probably heard of Pinterest.Did you know Pinterest was originally launched as a closed beta in…
Why Your B2B Company Lost a Follower
People used to consider B2B to be the "red-headed stepchild" of social media. Well, okay... many people still think of B2B this way.In the past couple of years, some of…
Social Media Strategy 101 For Your B2B
One of the most popular topics I have heard in the social media world is “social media strategy.” I see this topic come up often among social media writers and…
Internet Memes for Business: The Good, the Bad…and the Grumpy
Chances are you have seen an Internet meme by now, especially if you spend any time on social media. Grumpy Cat rules the Internet in much the same way most…
B2B Social Media: Onboarding the C-Suite
I read an interesting article about onboarding today. I learned a lot, especially since I didn’t know what the word really meant. In case you don’t know what it means…