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Author: Jennifer Hanford

This author has written 11 articles
Home » Archives for Jennifer Hanford
Read more about the article Your Business Made Social Media Mistakes? You're In Good Company

Your Business Made Social Media Mistakes? You're In Good Company

  • Post author:Jennifer Hanford
  • Post published:July 24, 2014
  • Post category:from the clubhouse

I recently read an article on Business Insider’s website titled, “16 Social-Media Mistakes You May Be Making.” As a social media manager, I pretty much live 24/7/365 in the social…

Continue ReadingYour Business Made Social Media Mistakes? You're In Good Company
Read more about the article 3 B2B Social Media Mistakes Your Business Can Easily Avoid

3 B2B Social Media Mistakes Your Business Can Easily Avoid

  • Post author:Jennifer Hanford
  • Post published:June 26, 2014
  • Post category:from the clubhouse

I really believe this quote by John Wooden to be true, especially when it comes to doing social media: "If you're not making mistakes, then you're not doing anything. I'm…

Continue Reading3 B2B Social Media Mistakes Your Business Can Easily Avoid

Brand Building: Personal, Business, or Both?

  • Post author:Jennifer Hanford
  • Post published:February 22, 2014
  • Post category:from the clubhouse

Between my personal and business Twitter accounts, I follow thousands of people on that platform. If I take a quick snapshot of my own stream, I can see that I…

Continue ReadingBrand Building: Personal, Business, or Both?

Net Neutrality Truths for B2B Marketers

  • Post author:Jennifer Hanford
  • Post published:January 23, 2014
  • Post category:from the clubhouse

Have you heard the term, "net neutrality," in the news recently? I admit, this topic only recently crossed my radar since I usually focus more on social media, blogging, and digital…

Continue ReadingNet Neutrality Truths for B2B Marketers
Read more about the article 5 Fantastic Examples of B2B Social Media Marketing in 2013

5 Fantastic Examples of B2B Social Media Marketing in 2013

  • Post author:Jennifer Hanford
  • Post published:December 31, 2013
  • Post category:from the clubhouse

I don't know about you, but I tend to feel a bit pensive and sentimental at the end of each year. The plethora of posts about "The Best of This..."…

Continue Reading5 Fantastic Examples of B2B Social Media Marketing in 2013

Why to Use Pinterest for Business

  • Post author:Jennifer Hanford
  • Post published:November 25, 2013
  • Post category:from the clubhouse

Photo by mkhmarketingUnless you've been living under a rock the past few years, you have probably heard of Pinterest.Did you know Pinterest was originally launched as a closed beta in…

Continue ReadingWhy to Use Pinterest for Business

Why Your B2B Company Lost a Follower

  • Post author:Jennifer Hanford
  • Post published:August 21, 2013
  • Post category:from the clubhouse

People used to consider B2B to be the "red-headed stepchild" of social media. Well, okay... many people still think of B2B this way.In the past couple of years, some of…

Continue ReadingWhy Your B2B Company Lost a Follower

Social Media Strategy 101 For Your B2B

  • Post author:Jennifer Hanford
  • Post published:July 23, 2013
  • Post category:from the clubhouse

One of the most popular topics I have heard in the social media world is “social media strategy.” I see this topic come up often among social media writers and…

Continue ReadingSocial Media Strategy 101 For Your B2B
Read more about the article Internet Memes for Business: The Good, the Bad…and the Grumpy

Internet Memes for Business: The Good, the Bad…and the Grumpy

  • Post author:Jennifer Hanford
  • Post published:June 17, 2013
  • Post category:from the clubhouse

Chances are you have seen an Internet meme by now, especially if you spend any time on social media. Grumpy Cat rules the Internet in much the same way most…

Continue ReadingInternet Memes for Business: The Good, the Bad…and the Grumpy
Read more about the article B2B Social Media: Onboarding the C-Suite

B2B Social Media: Onboarding the C-Suite

  • Post author:Jennifer Hanford
  • Post published:April 30, 2013
  • Post category:from the clubhouse

I read an interesting article about onboarding today. I learned a lot, especially since I didn’t know what the word really meant. In case you don’t know what it means…

Continue ReadingB2B Social Media: Onboarding the C-Suite
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