What does it mean to be a “Social Media Guru”?
If there’s one thing we don’t have a shortage of when it comes to social media, it would be gurus. Or experts, masterminds, blah, blah, blah. After doing a quick…
Using Social Media to Give Back This Holiday Season
One of the most unique and powerful aspects of social networking sites is their ability to bring people together for a common cause. We see it happen every day—it’s all…
Chicago’s Startup Scene is Bringing Social to a Whole New Level
The funny thing when we talk about social media is that we often don’t take a step back to realize that the majority of our communication (aside from videos, images,…
What if Social Media Never Changed?
By now everyone has probably seen the new Facebook changes. I’ll admit that I’m not an avid Facebook user, so it feels like every time I log on to the…
Putting the “social” back in social media
The biggest irony about social media is that, although we define it as “social,” it’s all about interaction taking place via technology. There’s something not-so-social about a device (laptop, smartphone,…
Are we getting tired of social media?
Not necessarily, but it seems that we’re heading in a new direction. Perhaps it’s that we’re tired of the way social media exists in a more basic form. This is…
How are journalists using social media?
As a PR professional, one thing I’m always interested in is the mind of a journalist. As someone who believes that social media is a valuable business tool, I’m constantly…
When it comes to social media, are you influential or just popular?
The recent debate about Klout’s metrics for measuring a person’s social media influence, it made me wonder about that exact question. Some point out the problem with Klout by using…
Is social media good for lead generation?
Let’s put it this way: if the online space, especially a company’s website, is such a huge marketing tool—the place where the majority of consumers (or other businesses) go to find…
How are we Impacted by Social Media?
Social media is very powerful for many reasons, mainly because it brings people together. As we’ve seen, it can be used as a tool for general communication, marketing/PR, customer service,…