What Does Studio 54 Have to do with Social Media?
One of the most classic theories taught about human nature is Maslow’s Hierarchy of Needs. I first learned about it in my very first class in college. It was an…
Nobody’s Perfect: A Lesson in Social Customer Service
I want you to do something that you’ve probably never done before. I want you to hope that people complain about your company on your social media sites. Sounds like…
6 Ways to Reduce Your Family’s Digital Footprint
Protecting yourself and your family while online is becoming an increasingly hard thing to do. As an activist against cyberbullying and to promote online safety, I am frequently helping families.…
The Future of Printed Content?
Is Print Content Dead?
My very first job, back in the late 1970s, was being a delivery boy for a local newspaper. It came out in the early afternoon, which meant that my papers…
Protecting Your Family From Online Attacks
How can you protect your family from online attacks? Like most people, I find the Internet a very convenient way to communicate with friends and family in addition to using…
Social Media Club: A Meeting Of The Minds
One of the basics with having wisdom is to know what you do not know. That is, realizing that you’re not the all-knowing person you’d like to think that you…
Don’t Underestimate Mobile’s Impact!
Bill Gates once stated that, “People often overestimate what will happen in the next two years and underestimate what will happen in ten.” He’s more right than most people can…
My First Year as a Facebook Group Admin
It has been one year this month since I created a Facebook group for my daughter’s grade school. I wanted a place where parents could look for information on what…
New Canadian Spam Law Impacts Digital Marketing
In an effort to reduce the amount of unwanted digital messages that are sent to Canadians, a new law went into effect on July 1 that will impact how businesses execute…
Local Targeting Using Yik Yak
Are you looking to reach a local audience? Have you tried using a hashtag on Twitter in hopes of creating a viral event, only to be disappointed in the results?…