Small Business Marketers and Connected Viewers
It’s 7 o’clock on a Tuesday night, you are watching your favorite TV sitcom. You are laughing and enjoying yourself... then it cuts to a commercial. There is nothing more…
Are You Making One of these 5 Blogging Mistakes?
There are millions and millions of blogs living in the blogosphere. Sadly, only a handful of blogs get regular readership. The problem is blogs are so easy to start up, but…
6 Must Have Travel Apps for Summer
It’s summertime! You know what that means? It’s time for a vacation, but between working full-time, juggling active kids and doing endless amounts of yard work, who has time to…
Social Media Industry Report 2012 Highlights
Passionate people all have something that they enjoy looking forward to. Football fans love Super Bowl Sunday, music lovers are already planning for next year’s Coachella Festival and social media…
4 Brands Fully Embracing the New Facebook Timeline
If you’re like many Facebook page administrators, you probably had your company’s business page exactly how you wanted it and then the unthinkable happened: Facebook changed… again. Fortunately, this…
The Evolution of Super Bowl Advertising
Everyone loves the Super Bowl. Even if you’re not crazy about watching football, you can stick around the watch clever advertising at its best. But you probably noticed that Super…
Disgruntled Facebook Users vs. Sponsored Stories
As you may recall, early last year, California introduced Bill 1411 known as the Online Impersonation Law. We explored this recent law previously in Online Impersonation: Should New California Law…
Are there cultural differences in social media?
As ashamed as I am to admit it, I am very simple-minded when it comes to cultural differences. I have been outside of my home country once; I traveled to…
E-Commerce Becomes F-Commerce
Six weeks ago, I had the pleasure of attending the Shop.org Summit in Boston, Mass. This particular summit is one of the largest conferences for online retailers. Over 400 participants attended,…
Storytelling Through Photos
In the social media world, content is king and photos (or diagrams, graphs or illustrations) act as his crown and jewels. Photos are a great way to introduce your topic,…