Changing Behaviors to Change Belief

Today is my one-year running anniversary. If you had told me 18 months ago that in a year I would complete not one, but two half-marathons, a 10K, a three-mile race, and logged hundreds of miles, I would have laughed in your face and called you silly. My year of running has transformed how I […]


Google+: First Tips and Tricks

When Google+ opened for beta testers last Friday, I was privileged to start kicking the tires.  I was immediately sucked into playing on a new playground. “Ooo, what does this do?” “Ooo, shiney!” I was supposed to be leaving for a mini-vacation, but had a hard time tearing myself away. So, what’s a techno, self-proclaimed […]

Who is your tribe? Another take on relationship/tribal marketing

Two nights ago my husband took a nasty fall and split his head open (four inches across) all the way down to his skull. Some almost 40 stitches, 20ish tweets and several hours spent at ER, we made it home. What does this have to do with relationship marketing? I sent one tweet:  I immediately […]


Using Social Media to Create Raving Fans

Nobody likes you! Wanna know why?  What would make you wear a company’s name on a t-shirt? What about a hat? Not a big deal, right? People don’t think twice about the message they are branding for a company.  When I stopped at a stoplight recently, I was surprised to see a Ford decal on […]

Sharing, it’s not just for Kindergartners anymore!

I think learning to share is an integral building block that we learn as kids. As we transition to adults, more often than not, that building block is left behind in favor of the more popular “what’s in it for me” mentality. Wikipedia defines sharing “as the joint use of a resource or space. In […]