Why We Are On the Same Team
A few years ago, I worked at one of the nation’s first purely social media agencies. Our customers relied on us to do all things social, which included blogger outreach,…
KitchenAid Tweet on Political Debate Under Firestorm
The biggest social media news to come out of last night’s first Presidential debate was not about the number of people watching or live-tweeting the debate, but about one brand’s…
Let the (Social) Games Begin! A Handy Guide to Navigate the Summer Olympics Social Media Phenomenon
This year’s Olympic Games promise to be the social media event of the year. Are you ready? “The London Games will be the most tweeted, liked and tagged in history,…
Pinterest: Pin It While It’s Hot
If you haven’t heard about Pinterest, you’re missing out on the hottest social media site to hit Twitter since well, Twitter! For those of you who are lovers of WeddingGawker,…
Social Media Club CES Preview
CES is just around the corner, much to every geek’s delight. The annual Consumer Electronics Show has gotten even bigger over the past few years with the addition of minute…
Does Social Media Turn You On?
Or does it turn you off? We live in a new era where words like “social media”, “interaction”, and “engagement” are thrown around on a daily basis. Whether or not…
How Will You Make Your Mark?
There are so many ways for social media to create goodwill for great causes. Whether social media is being used for community organizing, fundraising and donor relations, or raising awareness…
Netflix Lessons Learned: PR & Social Media Opportunity
By now you have heard about the new Netflix rates scheduled to hit this fall. Most likely you heard about it from angry friends and colleagues, and all of the…
The Social Media Search Filter
I was really intrigued by the TED Talk given by Eli Pariser on “filter bubbles”. We know from such movies as Terminator that sometimes technology can get too smart for…
Social Media + Business = Branding
A recent report from Social Media Examiner cites that businesses and social media have finally announced their love affair, with 90% of marketers indicating that social media is important for…