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Author: Melissa Kerwin

This author has written 4 articles
Home » Archives for Melissa Kerwin
Read more about the article Facebook Continues to Lower Ad Inventory

Facebook Continues to Lower Ad Inventory

  • Post author:Melissa Kerwin
  • Post published:February 8, 2015
  • Post category:from the clubhouse

If you purchased ads on Facebook in Q4 you may have noticed a dip in campaign performance and much higher CPC's or CPM's compared to similar campaigns from the previous…

Continue ReadingFacebook Continues to Lower Ad Inventory

Build your Email Database with Twitter Cards

  • Post author:Melissa Kerwin
  • Post published:September 15, 2014
  • Post category:from the clubhouse

Social Media Club hit 14,000 email subscribers this week! Hooray! Collecting data is a wonderful perk of social media, especially when users receive as much valuable information as our subscriber…

Continue ReadingBuild your Email Database with Twitter Cards
Read more about the article The Tweet Heard Round the World: Oscars Embrace the Second Screen

The Tweet Heard Round the World: Oscars Embrace the Second Screen

  • Post author:Melissa Kerwin
  • Post published:March 7, 2014
  • Post category:from the clubhouse

  Sunday’s broadcast of the 86th Academy Awards was filled with many memorable TV moments, such as John Travolta mispronouncing Idina Menzel’s name, Pharrell wearing his hat and Happy about…

Continue ReadingThe Tweet Heard Round the World: Oscars Embrace the Second Screen
Read more about the article 3 Takeaways From #RTMBowl 2014

3 Takeaways From #RTMBowl 2014

  • Post author:Melissa Kerwin
  • Post published:February 6, 2014
  • Post category:from the clubhouse

Continue Reading3 Takeaways From #RTMBowl 2014

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