This is a follow up post to a previous article I wrote for Social Media Club about convincing the clueless to join Twitter. So you’ve convinced someone to join Twitter.…
As a social media professional, it is easy forget that the world does not begin and end with Twitter. While it is part of my everyday, it is not the…
As content and social managers, we produce stories and ideas constantly. It’s stimulating, fast paced and creative. Hopefully it’s fun. But sometimes, there are those days when that blank page…
My last few posts for Social Media Club were about the use and abuse of the word "engagement." Be it a metric or mediaspeak, it got me thinking about buzzwords.…
Earlier this year I shared on this blog why I stopped saying the word engagement. Overall, the piece was received positively by Social Media Club members but there was a…
Towards the end of last year I actively stopped saying the word engagement. I made a point to question how and why I used it until I realized I needed…
Thanks to social and digital media, customers are broadcasting their experiences with brands more than ever before. Consumers are generating content about their shopping habits and purchasing decisions across the…