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Author: Melissa De Witte

This author has written 7 articles
Home » Archives for Melissa De Witte
Read more about the article Making the Most Out of Social Media and Your Personal Brand
The Conversation Prism - The Zoomed and Cropped Version, focusing "Organizing".

Making the Most Out of Social Media and Your Personal Brand

  • Post author:Melissa De Witte
  • Post published:April 6, 2015
  • Post category:from the clubhouse

This is a follow up post to a previous article I wrote for Social Media Club about convincing the clueless to join Twitter. So you’ve convinced someone to join Twitter.…

Continue ReadingMaking the Most Out of Social Media and Your Personal Brand
Read more about the article Convincing the Clueless to Join Twitter

Convincing the Clueless to Join Twitter

  • Post author:Melissa De Witte
  • Post published:February 1, 2015
  • Post category:from the clubhouse

As a social media professional, it is easy forget that the world does not begin and end with Twitter. While it is part of my everyday, it is not the…

Continue ReadingConvincing the Clueless to Join Twitter

10 Ways to Get Over Writer's Block

  • Post author:Melissa De Witte
  • Post published:September 24, 2014
  • Post category:from the clubhouse

As content and social managers, we produce stories and ideas constantly. It’s stimulating, fast paced and creative. Hopefully it’s fun. But sometimes, there are those days when that blank page…

Continue Reading10 Ways to Get Over Writer's Block

How to Use Buzzwords

  • Post author:Melissa De Witte
  • Post published:July 31, 2014
  • Post category:from the clubhouse

My last few posts for Social Media Club were about the use and abuse of the word "engagement." Be it a metric or mediaspeak, it got me thinking about buzzwords.…

Continue ReadingHow to Use Buzzwords

5 Reasons Supporting Social Media Engagement

  • Post author:Melissa De Witte
  • Post published:June 27, 2014
  • Post category:from the clubhouse

Earlier this year I shared on this blog why I stopped saying the word engagement. Overall, the piece was received positively by Social Media Club members but there was a…

Continue Reading5 Reasons Supporting Social Media Engagement
Read more about the article Why I Stopped Saying Engagement

Why I Stopped Saying Engagement

  • Post author:Melissa De Witte
  • Post published:February 27, 2014
  • Post category:from the clubhouse

Towards the end of last year I actively stopped saying the word engagement. I made a point to question how and why I used it until I realized I needed…

Continue ReadingWhy I Stopped Saying Engagement
Read more about the article How to Integrate User-Generated Content into a Social Media Strategy

How to Integrate User-Generated Content into a Social Media Strategy

  • Post author:Melissa De Witte
  • Post published:January 29, 2014
  • Post category:from the clubhouse

Thanks to social and digital media, customers are broadcasting their experiences with brands more than ever before. Consumers are generating content about their shopping habits and purchasing decisions across the…

Continue ReadingHow to Integrate User-Generated Content into a Social Media Strategy

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