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Author: mikekmcclure

This author has written 21 articles
Home » Archives for mikekmcclure
Read more about the article Your Future May Not Depend on Mitch Joel’s Latest Book, Ctrl Alt Delete. But Then Again, It Might.

Your Future May Not Depend on Mitch Joel’s Latest Book, Ctrl Alt Delete. But Then Again, It Might.

  • Post author:mikekmcclure
  • Post published:June 5, 2013
  • Post category:from the clubhouse

If you work in the social media or digital world, you know how fast things are changing. Many of the jobs we work in now didn’t exist until recently –…

Continue ReadingYour Future May Not Depend on Mitch Joel’s Latest Book, Ctrl Alt Delete. But Then Again, It Might.

How To Deal With a Hate Blog

  • Post author:mikekmcclure
  • Post published:April 19, 2013
  • Post category:from the clubhouse

Now that anyone can be a publisher online, some people with a bone to pick are bound to create hate blogs – blogs created just to spew venom at the…

Continue ReadingHow To Deal With a Hate Blog
Read more about the article Latest Social Trend Dates Back to B.C. Times

Latest Social Trend Dates Back to B.C. Times

  • Post author:mikekmcclure
  • Post published:November 26, 2012
  • Post category:from the clubhouse

The hottest new trend in social marketing is really based on a human trait that is as old as time. It’s just accelerated now due to better technology and the…

Continue ReadingLatest Social Trend Dates Back to B.C. Times

Are Big Social Networks Evolving Towards Best Practices or Merely Stealing Each Other’s Stuff?

  • Post author:mikekmcclure
  • Post published:October 23, 2012
  • Post category:from the clubhouse

Often people follow experts via social media to learn how to emulate their best skills. That works out well for both the follower and the person being followed. Now it…

Continue ReadingAre Big Social Networks Evolving Towards Best Practices or Merely Stealing Each Other’s Stuff?

Spreading Lies: Has Social Media Made You Too Trusting?

  • Post author:mikekmcclure
  • Post published:August 31, 2012
  • Post category:from the clubhouse

Social media means we always have the latest news at our fingertips. How many times have you learned about a big news event or even celebrity death through a tweet…

Continue ReadingSpreading Lies: Has Social Media Made You Too Trusting?

SoLoMo is changing your relationship to the world. Gimbal is mutating it.

  • Post author:mikekmcclure
  • Post published:July 16, 2012
  • Post category:from the clubhouse

SoLoMo is shorthand for Social, Local and Mobile. Almost every app you see and use has elements of SoLoMo. They are mobile. They connect us to some aspect of social media. And…

Continue ReadingSoLoMo is changing your relationship to the world. Gimbal is mutating it.
Read more about the article How Do You Create & Measure Successful Brand Engagement on Facebook?

How Do You Create & Measure Successful Brand Engagement on Facebook?

  • Post author:mikekmcclure
  • Post published:June 19, 2012
  • Post category:from the clubhouse

Social media hangs its hat on getting customer or fan engagement. Facebook is the preferred platform for building communities around brand engagement. So, would you be happy coming to your…

Continue ReadingHow Do You Create & Measure Successful Brand Engagement on Facebook?

The Social Graph and How It’s Influencing Brand Decisions

  • Post author:mikekmcclure
  • Post published:April 19, 2012
  • Post category:from the clubhouse

Pulling information off of social media is giving marketers and brands new information to better connect with their customers and improve their products. Using the social graph, we can see…

Continue ReadingThe Social Graph and How It’s Influencing Brand Decisions

In this Adapt or Die Digital World, Where Are You Headed?

  • Post author:mikekmcclure
  • Post published:February 14, 2012
  • Post category:from the clubhouse

A big tech meteor has crashed into the economic landscape and changed the business climate forever. Now is the time to decide if your business is going to go the…

Continue ReadingIn this Adapt or Die Digital World, Where Are You Headed?

How 2012’s Eye-Popping Internet Statistics Affect You & My Mom

  • Post author:mikekmcclure
  • Post published:January 19, 2012
  • Post category:from the clubhouse

I’ve never done this before, so please be gentle with me. I’m writing a blog post based on a Hubspot blog post based on an eMarketer study on 2012 U.S.…

Continue ReadingHow 2012’s Eye-Popping Internet Statistics Affect You & My Mom
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