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Author: Audrey Rochas

This author has written 9 articles
Home » Archives for Audrey Rochas
Read more about the article What Should You Really Be Getting From Social Media?

What Should You Really Be Getting From Social Media?

  • Post author:Audrey Rochas
  • Post published:June 19, 2015
  • Post category:blogs

It is quite funny to read all the articles about social media: everyone is talking about number of likes, followers, shares and retweets as if those were the new Grail.…

Continue ReadingWhat Should You Really Be Getting From Social Media?
Read more about the article 9 Bad Habits to Avoid on Social Media

9 Bad Habits to Avoid on Social Media

  • Post author:Audrey Rochas
  • Post published:April 7, 2015
  • Post category:from the clubhouse

Congratulations! You just got the job of a lifetime as a social media consultant in a big firm. Your task is to imagine a great digital strategy in order to…

Continue Reading9 Bad Habits to Avoid on Social Media
Read more about the article Is Strip Commerce On the Rise?

Is Strip Commerce On the Rise?

  • Post author:Audrey Rochas
  • Post published:February 16, 2015
  • Post category:from the clubhouse

Funny how Valentine’s Day can bring up information we had almost forgotten about.  Last week, many articles on the same subject were shared widely in France. The subject? A new way of…

Continue ReadingIs Strip Commerce On the Rise?

#JeSuisCharlie

  • Post author:Audrey Rochas
  • Post published:January 12, 2015
  • Post category:from the clubhouse

That’s the story of a hashtag that became very popular over only a few hours. Not the most popular hashtag on Twitter ever like a French newspaper stated and then…

Continue Reading#JeSuisCharlie
Read more about the article Why IKEA's BookBook Made The Buzz

Why IKEA's BookBook Made The Buzz

  • Post author:Audrey Rochas
  • Post published:January 1, 2015
  • Post category:from the clubhouse

This is no news: everyone knows and recognizes the Apple ads. They're simple, focus on the great product's characteristics and explain how this particular product is definitely the one you…

Continue ReadingWhy IKEA's BookBook Made The Buzz
Read more about the article Nine bad habits to avoid on social media

Nine bad habits to avoid on social media

  • Post author:Audrey Rochas
  • Post published:July 15, 2014
  • Post category:from the clubhouse

Congratulations! You just got the job of a lifetime as a social media consultant in a big firm. Your task is to imagine a great digital strategy in order to…

Continue ReadingNine bad habits to avoid on social media

10 Reasons Why the Selfie is Here to Stay

  • Post author:Audrey Rochas
  • Post published:June 15, 2014
  • Post category:from the clubhouse

Selfies are the “new” trend. New because some people still haven’t figured out it’s now part of our lives and that this “trend” is going to last for a while.…

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Why You Can Work in Social Media and Use Facebook Only For Personal Matters

  • Post author:Audrey Rochas
  • Post published:February 17, 2014
  • Post category:from the clubhouse

 Celebrating 10 years of Facebook, it is interesting to see how uses have changed over the past decade.  While more and more articles are written giving clues on how to…

Continue ReadingWhy You Can Work in Social Media and Use Facebook Only For Personal Matters

Case Study on E-Reputation: Pinterest in Europe

  • Post author:Audrey Rochas
  • Post published:January 21, 2014
  • Post category:from the clubhouse

Most entrepreneurs know that registering a brand’s name is not something you do off the hook. First, you think about your brand’s name in order to find the perfect one,…

Continue ReadingCase Study on E-Reputation: Pinterest in Europe

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