What Should You Really Be Getting From Social Media?
It is quite funny to read all the articles about social media: everyone is talking about number of likes, followers, shares and retweets as if those were the new Grail.…
9 Bad Habits to Avoid on Social Media
Congratulations! You just got the job of a lifetime as a social media consultant in a big firm. Your task is to imagine a great digital strategy in order to…
Is Strip Commerce On the Rise?
Funny how Valentine’s Day can bring up information we had almost forgotten about. Last week, many articles on the same subject were shared widely in France. The subject? A new way of…
#JeSuisCharlie
That’s the story of a hashtag that became very popular over only a few hours. Not the most popular hashtag on Twitter ever like a French newspaper stated and then…
Why IKEA's BookBook Made The Buzz
This is no news: everyone knows and recognizes the Apple ads. They're simple, focus on the great product's characteristics and explain how this particular product is definitely the one you…
Nine bad habits to avoid on social media
Congratulations! You just got the job of a lifetime as a social media consultant in a big firm. Your task is to imagine a great digital strategy in order to…
10 Reasons Why the Selfie is Here to Stay
Selfies are the “new” trend. New because some people still haven’t figured out it’s now part of our lives and that this “trend” is going to last for a while.…
Why You Can Work in Social Media and Use Facebook Only For Personal Matters
Celebrating 10 years of Facebook, it is interesting to see how uses have changed over the past decade. While more and more articles are written giving clues on how to…
Case Study on E-Reputation: Pinterest in Europe
Most entrepreneurs know that registering a brand’s name is not something you do off the hook. First, you think about your brand’s name in order to find the perfect one,…