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Author: pamsahota

This author has written 30 articles
Home » Archives for pamsahota
Read more about the article Five Ways to Prepare for Digital Success in 2018

Five Ways to Prepare for Digital Success in 2018

  • Post author:pamsahota
  • Post published:February 11, 2018
  • Post category:Marketing/Social Media/Tips and Tricks

With a new year, brands may have their budgets set—but must determine how to spend their marketing budgets to ensure they reach their annual digital goals. This includes but is not…

Continue ReadingFive Ways to Prepare for Digital Success in 2018
Read more about the article Why Pinterest Still Matters & How to Reach Your Audience

Why Pinterest Still Matters & How to Reach Your Audience

  • Post author:pamsahota
  • Post published:January 4, 2017
  • Post category:blogs/Marketing/Social Media/Tips and Tricks

Gone are the days of just Facebook and Twitter as the main players. Nowadays, there are countless apps popping up, and typically being born from the original pack, or at…

Continue ReadingWhy Pinterest Still Matters & How to Reach Your Audience
Read more about the article Rise of the Gifs

Rise of the Gifs

  • Post author:pamsahota
  • Post published:October 5, 2016
  • Post category:Social Media/Tips and Tricks

According to Twitter's blog - "last year, people on Twitter shared over 100 million GIFs..."- no big deal right? Perhaps that's why Twitter has also allowed brands and consumers to…

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Read more about the article Because Live Streaming Content Still Needs Planning

Because Live Streaming Content Still Needs Planning

  • Post author:pamsahota
  • Post published:March 30, 2016
  • Post category:Social Media/Tips and Tricks

Today, live streaming has taken a new identity. Multiple identities in fact. From Meerkat (sorry buddy), to Periscope (from Twitter) to Facebook Live to YouTube Live (and many other players…

Continue ReadingBecause Live Streaming Content Still Needs Planning
Read more about the article Five Things 2015 Taught Us About Digital Marketing

Five Things 2015 Taught Us About Digital Marketing

  • Post author:pamsahota
  • Post published:January 4, 2016
  • Post category:Uncategorized

Digital marketing changes quickly. We've known that forever. But lately, it's changing even more quickly. Our current social media channels are evolving everyday. New competitors are rising through the wood…

Continue ReadingFive Things 2015 Taught Us About Digital Marketing
Read more about the article Nostalgia Marketing:  Is It Just A Phase?

Nostalgia Marketing: Is It Just A Phase?

  • Post author:pamsahota
  • Post published:August 27, 2015
  • Post category:blogs/Social Media

Since the beginning of #throwbackthursday and the more recent #flashbackfriday – consumers and brands have been taking a look back at what the past was and means. It could be…

Continue ReadingNostalgia Marketing: Is It Just A Phase?
Read more about the article Instagram Search: What it Means for Brands

Instagram Search: What it Means for Brands

  • Post author:pamsahota
  • Post published:July 15, 2015
  • Post category:blogs

Instagram has been tweaking their search functionality for quite some time. This allows consumers to discover more and to follow and engage with fresh new content. Instagram is similar to…

Continue ReadingInstagram Search: What it Means for Brands
Read more about the article 5 Simple Yet Effective Ways to Promote Your Brand's Blog

5 Simple Yet Effective Ways to Promote Your Brand's Blog

  • Post author:pamsahota
  • Post published:February 22, 2015
  • Post category:from the clubhouse

Having a blog is awesome. Promoting it's content is even more awesome, if done well. The below list addresses simple but effective ways for your content distribution strategy. 1. Share,…

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Read more about the article 5 Tips to Establish Your Brand

5 Tips to Establish Your Brand

  • Post author:pamsahota
  • Post published:February 25, 2014
  • Post category:from the clubhouse

Do you want to be a brand that is boring and bland on their website, blog, and social media? I hope not. Instead, ensure that your brand invests some time,…

Continue Reading5 Tips to Establish Your Brand

5 Tips For Online Brands to Better Know Customers

  • Post author:pamsahota
  • Post published:January 26, 2014
  • Post category:from the clubhouse

Whether you’re a small business or a global business, knowing your audience is the backbone of selling your products and services. Without this knowledge, you’re basically throwing stuff at a…

Continue Reading5 Tips For Online Brands to Better Know Customers
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