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Author: peterleech

This author has written 9 articles
Home » Archives for peterleech

Social Media and the Organization – An Interview with Kathy Mandelstein

  • Post author:peterleech
  • Post published:December 30, 2011
  • Post category:from the clubhouse

As Social Media matures, its impact on the organization expands to new functions.  This makes the management of the technology, content, platforms and increasingly challenging.  This is made even more complex by…

Continue ReadingSocial Media and the Organization – An Interview with Kathy Mandelstein
Read more about the article Ecommerce USA and Brazil – Similarities, Differences and Partnerships

Ecommerce USA and Brazil – Similarities, Differences and Partnerships

  • Post author:peterleech
  • Post published:September 26, 2011
  • Post category:from the clubhouse

After attending the recent 2011 Ecommerce Brasil event in beautiful and expansive Sao Paulo, I nearly immediately attended the leading ecommerce event in the USA, Shop.org’s Annual Summit.  In both cases, I could…

Continue ReadingEcommerce USA and Brazil – Similarities, Differences and Partnerships
Read more about the article Social and Digital In Brazil

Social and Digital In Brazil

  • Post author:peterleech
  • Post published:August 29, 2011
  • Post category:from the clubhouse

 Ahh Brazil... An amazing country that is undergoing change so visceral that you can actually touch it as you walk down the main avenues of Sao Paulo.  Literally every other building…

Continue ReadingSocial and Digital In Brazil

Is Shopping Really Happening on Facebook?

  • Post author:peterleech
  • Post published:July 27, 2011
  • Post category:from the clubhouse

What real shopping actions are being driven by Facebook, Twitter and other Social Platforms?  To answer this, we conducted a study in concert with Shop.org and comScore to ask consumers directly what they…

Continue ReadingIs Shopping Really Happening on Facebook?
Read more about the article Nearly Half of Online Adults Are Fans of Retailers… Is Your Brand Fanworthy?

Nearly Half of Online Adults Are Fans of Retailers… Is Your Brand Fanworthy?

  • Post author:peterleech
  • Post published:June 27, 2011
  • Post category:from the clubhouse

That was just one of the big AHA insights that has emerged from the 2011 Social Commerce Study.   The study was the first comprehensive study to analyze how consumers…

Continue ReadingNearly Half of Online Adults Are Fans of Retailers… Is Your Brand Fanworthy?

What is the Value of a Facebook Fan?

  • Post author:peterleech
  • Post published:April 27, 2011
  • Post category:from the clubhouse

 This question is at the core of many of our social media strategies.  For many marketers, the exploration of the question distracts us from the holistic value of social media.…

Continue ReadingWhat is the Value of a Facebook Fan?

Four Things Marketers Can Learn from Game Designers….

  • Post author:peterleech
  • Post published:March 21, 2011
  • Post category:from the clubhouse

After attending the 2011 Game Developers Convention I reflected upon the key learnings.  Please keep in mind that, like most of the readers of this blog, I am not a…

Continue ReadingFour Things Marketers Can Learn from Game Designers….
Read more about the article How to ensure that your Facebook Wall Posts are SEEN (Edgerank)

How to ensure that your Facebook Wall Posts are SEEN (Edgerank)

  • Post author:peterleech
  • Post published:February 25, 2011
  • Post category:from the clubhouse

Are you busily growing your Facebook Fanbase?  Got a few thousand fans?  Maybe millions?  Are you seeing results? Many of the marketers I meet tell me that they are struggling…

Continue ReadingHow to ensure that your Facebook Wall Posts are SEEN (Edgerank)

Three Tiers of Facebook Brand Page Execution: Which is right for your brand?

  • Post author:peterleech
  • Post published:January 24, 2011
  • Post category:from the clubhouse

Here's a way to think of the opportunity: Facebook is it's own microcosm within the internet with 500 million users and more time spent than Google. Having a bold and…

Continue ReadingThree Tiers of Facebook Brand Page Execution: Which is right for your brand?

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