As Social Media matures, its impact on the organization expands to new functions. This makes the management of the technology, content, platforms and increasingly challenging. This is made even more complex by…
After attending the recent 2011 Ecommerce Brasil event in beautiful and expansive Sao Paulo, I nearly immediately attended the leading ecommerce event in the USA, Shop.org’s Annual Summit. In both cases, I could…
Ahh Brazil... An amazing country that is undergoing change so visceral that you can actually touch it as you walk down the main avenues of Sao Paulo. Literally every other building…
What real shopping actions are being driven by Facebook, Twitter and other Social Platforms? To answer this, we conducted a study in concert with Shop.org and comScore to ask consumers directly what they…
That was just one of the big AHA insights that has emerged from the 2011 Social Commerce Study. The study was the first comprehensive study to analyze how consumers…
This question is at the core of many of our social media strategies. For many marketers, the exploration of the question distracts us from the holistic value of social media.…
After attending the 2011 Game Developers Convention I reflected upon the key learnings. Please keep in mind that, like most of the readers of this blog, I am not a…
Are you busily growing your Facebook Fanbase? Got a few thousand fans? Maybe millions? Are you seeing results? Many of the marketers I meet tell me that they are struggling…
Here's a way to think of the opportunity: Facebook is it's own microcosm within the internet with 500 million users and more time spent than Google. Having a bold and…