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Author: stevengroves

This author has written 6 articles
Home » Archives for stevengroves
Read more about the article Adobe Social – The Answer to Measuring Marketing ROI

Adobe Social – The Answer to Measuring Marketing ROI

  • Post author:stevengroves
  • Post published:September 12, 2012
  • Post category:from the clubhouse

Adobe’s latest product, Adobe Social, was rolled out last week and today I was able to get a deep-dive from Lawrence Mak, the Product Marketing Manager for Adobe Social.The first…

Continue ReadingAdobe Social – The Answer to Measuring Marketing ROI

A Lesson of Learning in Social Mis-steps on a Global Scale

  • Post author:stevengroves
  • Post published:July 23, 2012
  • Post category:from the clubhouse

*sigh*  This is my usual reaction when I see a post or comment that crosses that line in social media that is decidedly un-social, rude or outside the boundaries of…

Continue ReadingA Lesson of Learning in Social Mis-steps on a Global Scale

LinkedIn & Slideshare – a Delightful Marriage for the Online Professional & Company

  • Post author:stevengroves
  • Post published:May 16, 2012
  • Post category:from the clubhouse

Social media platforms on the web are somewhat schizophrenic - some are focused on consumers, some are focused on business and some just do not seem to know what they…

Continue ReadingLinkedIn & Slideshare – a Delightful Marriage for the Online Professional & Company

Privacy in Public – what are you trying to hide?

  • Post author:stevengroves
  • Post published:April 20, 2012
  • Post category:from the clubhouse

I remember irritating the heck out of my kids when they asked for a password to one of the systems in the house that they did not really need access…

Continue ReadingPrivacy in Public – what are you trying to hide?
Read more about the article Adapt or Die – Are They Only Alternatives?

Adapt or Die – Are They Only Alternatives?

  • Post author:stevengroves
  • Post published:February 16, 2012
  • Post category:from the clubhouse

The evolution of the digital marketer is constant and unrelenting, and in an article on ‘Digital Darwinism’ posted at PandoDaily.com, Brian Solis makes the case that traditional marketers need to update…

Continue ReadingAdapt or Die – Are They Only Alternatives?

Global Communication Strategy – it’s mobile social, feature phone world!

  • Post author:stevengroves
  • Post published:January 23, 2012
  • Post category:from the clubhouse

Smart phones are great to own, and over the last holiday season, consumers doubled the number of purchases made via a mobile device versus the prior April - interestingly 90%…

Continue ReadingGlobal Communication Strategy – it’s mobile social, feature phone world!

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