Adobe Social – The Answer to Measuring Marketing ROI
Adobe’s latest product, Adobe Social, was rolled out last week and today I was able to get a deep-dive from Lawrence Mak, the Product Marketing Manager for Adobe Social.The first…
A Lesson of Learning in Social Mis-steps on a Global Scale
*sigh* This is my usual reaction when I see a post or comment that crosses that line in social media that is decidedly un-social, rude or outside the boundaries of…
LinkedIn & Slideshare – a Delightful Marriage for the Online Professional & Company
Social media platforms on the web are somewhat schizophrenic - some are focused on consumers, some are focused on business and some just do not seem to know what they…
Privacy in Public – what are you trying to hide?
I remember irritating the heck out of my kids when they asked for a password to one of the systems in the house that they did not really need access…
Adapt or Die – Are They Only Alternatives?
The evolution of the digital marketer is constant and unrelenting, and in an article on ‘Digital Darwinism’ posted at PandoDaily.com, Brian Solis makes the case that traditional marketers need to update…
Global Communication Strategy – it’s mobile social, feature phone world!
Smart phones are great to own, and over the last holiday season, consumers doubled the number of purchases made via a mobile device versus the prior April - interestingly 90%…