Find your squad, recharge & stay rooted

Find your squad, recharge and stay rooted: Self-Care for Social Media Professionals (Part 3)

This post is republished with permission from the Government Social Media Organization. Strangely enough, social media can get pretty lonely and isolated if we let it. But there’s strength in communities, and no social media manager is an island. While we call it self-care, putting the social back in social media manager is real and necessary […]

Social Self Care

Self-Care for Social Media Professionals (Part 1)

This post is republished with permission from the Government Social Media Organization. Forget playing on Facebook all day, we know that social media managers are truly in the trenches. For every reason we love our roles – connecting with people, creative marketing, an excuse to roll out Dad jokes – there’s a troll or potential controversy […]

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Top 10 Reasons to Join SMC

While we’re celebrating 10 years of SMC, here’s a list of top 10 reasons to join Social Media Club.  Together we will make the next 10 years even better! 10) Grow your knowledge of social media. Social Media Club hosts both online and in person events around the world for practitioners to listen, learn, and share industry best practices.  SMC local chapter leaders are keen on […]

How to Ensure Your Key B2B Marketing Presences Align With Your Branding

How to Ensure Your Key B2B Marketing Presences Align With Your Branding

With B2B brands active on so many channels on social and elsewhere, it can be hard to ensure that you’re driving the maximum branding impact with each asset on each presence. In your best-case scenario, your marketing ssets will get downloaded, forwarded, printed and shared around, and if people aren’t able to easily remember who’s […]

social media marketing

30-Minute Social Media Marketing Strategies You Can Use Daily

Social media marketing is crucial to the success of small business owners. After all, nearly everyone who goes online has a Facebook account. According to statistics, Facebook had 2.07 billion monthly active users in the third quarter of 2017. To top it off, there are other huge players in the arena of social media, such […]

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All in one social platforms: One Tool to Rule Them All?

There are a ton of social channels out there, seemingly more by the day. It’s hard to stay on top of it all. Of course, logging into all of those various platforms and managing them individually doesn’t make sense, so finding an all-in-one tool to manage and monitor them is going to improve workflow and […]

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Top Benefits of Social Media Marketing

Social media started out as something that marketers and business owners questioned. Publishers and bloggers would write articles questioning whether or not we should be using social media in our marketing strategy. Then, not so slowly, the conversation switched from questioning social media for marketing to discussing how to use it. We no longer ask […]

Optimizing and Automating 2 Powerful Twitter Marketing Methods

Although the majority of marketers don’t realize it, Twitter is not just another social media tool, but can be used as a powerful marketing resource. Since Twitter is so fast paced and needs quite a large number of tweets to be sent every day, it can eat up chunks of your time to implement, monitor […]

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How to Choose the Right Online Courses Platform

Outside of the traditional marketing channels of social, media buys, and SEO there are myriad ways to get your brand out there, establish yourself as an expert, and create a revenue stream. Depending on your vertical you may or may not have looked into creating online courses. If you have, great. If you haven’t there […]