social-media-changes

How To Sell Your Boss on New Social Media Platforms

Between 2012 and 2022, the Bureau of Labor Statistics predicts jobs in marketing and public relations will increase by 12 percent largely due to careers in social media. This means that Digital Media Managers will only become more prevalent across a variety of industries including those not traditionally known for their technology savvy. It seems […]

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EVENT: Join Best Selling Author Shel Israel at the SMC San Francisco General Assembly

  Join Social Media Club San Francisco on March 10 at General Assembly  for a lively discussion about technology’s impact on business and life with local best-selling author Shel Israel. In addition to writing six books on the topic, Israel contributes to publications such as Forbes, Fast Company, and BusinessWeek. He has been a keynote speaker more […]

SEO

SEO Tactics From 2015 That Will Still Rule In 2016

The SEO industry is vulnerable to various factors and with the passage of each month we see something new arriving in this sphere that affects all the methodologies in various ways. If you consider the practices that worked big time in 2012, they are definitely not going to work currently. As we have stepped into […]

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Tips for Driving Sales with Pinterest

It’s no secret that Pinterest has had a major impact on social media. Ranking itself as the fourth most popular social media website in the world next to Facebook, Twitter, and Linkedln. Which is why the number of online sales that Pinterest is driving is no surprise. In fact, according to Snap Agency, Pinterest generates four […]

social-media-changes

Top Social Media Trends for 2016

Social media has always been a very unique way to perform marketing. Ever since its conception, critics have insisted that social marketing is not a viable marketing strategy, but it has proven to be a real source of Return on Investment (ROI). Social media marketing is still changing very rapidly, and here are some of […]

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An Entrepreneur’s Guide to Social Media Branding

Originally published on Virgin.com Do you ever wonder if you can make yourself into a brand through social media? You think you aren’t anybody special, but you have a unique offering that you want the world to see. The simple answer is, anybody that has something of value can make themselves into a brand on […]

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What Happened to Social Media User Engagement?

Brands are using social media now more than ever to build communities and drive ROI!  Forrester reports that 80% of the top 50 global brands actively post to the top five social media platforms, and their followings on those platforms has increased. However, engagement has been slowing down a lot over the last year, so […]

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7 Deadly Sins of Social Media

I love the passion that people have for Social Media and for those who have dedicated their time to learning the tools of the trade, and are open to the constant change that is a part of life in Social Media. Like many industries out there, business owners look to their bottom line and sometimes […]

retail and e-commerce

Bricks, Clicks and Cash From E-Commerce and Storefronts

By now, e-commerce is already an integral component of the consumer economy. While e-commerce is already an accepted means for shopping and conducting business, some people still are uncertain of the legitimacy of running a successful online businesses as a realistic alternative to a brick and mortar establishment. Up until a decade ago, brick and mortar […]

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Is it Possible to Market with a Goal to Break the Internet?

For digital marketers, success is sometimes defined when content goes viral. The elusive term is a goal that many attempt, few actually succeed. Why? Probably because forcing something to go beyond its intended reach, doesn’t often work. In social media, the term is misused to describe a scenario in which content breaks the normal boundaries […]