Tips For New Entrepreneurs
My first job after graduating from UCLA was working for a company that was listed in Forbes as one of America's Most Promising Companies of 2014 and Inc. Magazine's 2013…
Five Methods to Identify Your Brand Voice on Facebook
You have a social media profile, you post messages and information related to your company, and yet the response seems consistently dull. You do not see much engagement, in spite…
The Key to Optimizing Your Sales Funnel
Carlos Abisambra is an engineer-turned-marketer, as well as the Founder and CEO of Vortice Services LLC. Vortice is a B2B online lead generation consulting firm that specializes in helping businesses…
Nobody’s Perfect: A Lesson in Social Customer Service
I want you to do something that you’ve probably never done before. I want you to hope that people complain about your company on your social media sites. Sounds like…
When Will You Become “Uberized”?
There’s no long since Uber now gave birth to a verb: “Uberize”. What’s up with it and what does it mean? We’re sure it’s no fashion trend, as Uber is…
Five Methods to Identify Your Brand's Voice on Facebook
You have a social media profile, cool. You keep posting messages and information related to your company, however, the response seems dull. You do not see much engagement. This is…
9 Bad Habits to Avoid on Social Media
Congratulations! You just got the job of a lifetime as a social media consultant in a big firm. Your task is to imagine a great digital strategy in order to…
The Conversation Prism - The Zoomed and Cropped Version, focusing "Organizing".
Making the Most Out of Social Media and Your Personal Brand
This is a follow up post to a previous article I wrote for Social Media Club about convincing the clueless to join Twitter. So you’ve convinced someone to join Twitter.…
The Evolving Nature of Social Media
Let me tell you a little bit about myself. I was born with Twitter in one hand and Facebook in the other. My brain has been hardwired to respond in…
#SWGO 2015-002: "Sounds, sounds, sounds!"
Social Web Global Observations, part two. We began outlining what to capture in this series of essays in January, with an introductory shout out - "Social Media Is Boring - Long…