The big hullabaloo the past few weeks was a snark tweet about ConEd and the “intern” handling the Twitter account. Interns don’t run the social media accounts of major corporations, especially not in the middle of a communications crisis. I will gladly die on this hill, as a senior social media staffer who has worked […]
You’ve most likely heard of the fidget spinner, the hoverboard, or even the selfie stick. These are all examples of the most viral products that have hit social media. Today I’m sitting down with social media titan, Wayne Andrew Reilly. Wayne has created some of the biggest challenges and videos across social media and now […]
In a world full of advertising noise, arguably the biggest problem marketers have is breaking through. One method that’s becoming increasingly more successful is finding influencers to help give you the marketing boost you need. According to a report on Linqia, an influencer marketing platform, as many as 86% of marketers have been using influencer […]
We’ve all experienced it. You get a friend request on Facebook for someone you are already friends with. You check and you are friends with them but this is a new account with the same photo and almost no friends. Then your friend suddenly posts on Facebook: “If you receive a friend request from me […]
With a new year, brands may have their budgets set—but must determine how to spend their marketing budgets to ensure they reach their annual digital goals. This includes but is not limited to digital, which entails SEM, Paid Social, Media, CRM, and lead generation. The last thing any brand wants is to come up short on […]
Public relations and social media are logical bedfellows. At its best, social media marketing is about brand engagement and conversation, while PR is about keeping your brand in the front and center of the mass media conversation. With organic reach on Facebook plummeting and all social channels shifting focus to personalized engagement, it’s possible to […]
Why is the Internet obsessed with cats? Back in ancient Egypt, they were worshipped as sacred guardians of the afterlife. It turns out they have not forgotten this. Today cats expect to be worshipped still, and all of us seem to be obliging them. We’re even giving them their own conventions, which is likely to […]
The Internet has brought us all closer together than we ever have been before. That means that people you would never have met otherwise before the Internet are in your inner circle online thanks to social media. There is one tiny downside to all this togetherness, however – you have no chance at anonymity […]
Video is currently the pinnacle of visual content marketing. It can grab your audience’s attention, spark their emotions, and deliver truckloads of information all in a single content consumption experience. This holiday season, videos will also be your key to slicing through the content noise. Remember, your customers have been dealing with regular antics like […]
A few years ago, if someone suggested that emotional intelligence (EI or IQ) was the secret to social media marketing success, they would be considered borderline crazy. Today, as the noise on social media increases, the opportunity to truly deliver quality content to the right audience is of utmost importance. The marketing trends in today’s […]