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Celebrate A Decade of Growth With Social Media Club

If your timelines are anything like ours, you’ve seen plenty of 10 year challenge posts popping up in the last couple weeks.  Now that we have seen just how much we’ve aged in the last decade, let’s take a few moments today to celebrate the transformation of social media over the last ten years! A decade ago, we began to see […]

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Top 10 Reasons to Join SMC

While we’re celebrating 10 years of SMC, here’s a list of top 10 reasons to join Social Media Club.  Together we will make the next 10 years even better! 10) Grow your knowledge of social media. Social Media Club hosts both online and in person events around the world for practitioners to listen, learn, and share industry best practices.  SMC local chapter leaders are keen on […]

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We’re All Interns

The big hullabaloo the past few weeks was a snark tweet about ConEd and the “intern” handling the Twitter account. Interns don’t run the social media accounts of major corporations, especially not in the middle of a communications crisis. I will gladly die on this hill, as a senior social media staffer who has worked […]

SEO

Wayne Reilly’s Tips to Viral Marketing and Trend Marketing with Social Media

You’ve most likely heard of the fidget spinner, the hoverboard, or even the selfie stick. These are all examples of the most viral products that have hit social media. Today I’m sitting down with social media titan, Wayne Andrew Reilly. Wayne has created some of the biggest challenges and videos across social media and now […]

Finding Killer Influencers For Your Drop Dead Marketing Campaign

In a world full of advertising noise, arguably the biggest problem marketers have is breaking through. One method that’s becoming increasingly more successful is finding influencers to help give you the marketing boost you need. According to a report on Linqia, an influencer marketing platform, as many as 86% of marketers have been using influencer […]

social media marketing

Fake Social Media Accounts

We’ve all experienced it. You get a friend request on Facebook for someone you are already friends with. You check and you are friends with them but this is a new account with the same photo and almost no friends. Then your friend suddenly posts on Facebook: “If you receive a friend request from me […]

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Five Ways to Prepare for Digital Success in 2018

With a new year, brands may have their budgets set—but must determine how to spend their marketing budgets to ensure they reach their annual digital goals. This includes but is not limited to digital, which entails SEM, Paid Social, Media, CRM, and lead generation. The last thing any brand wants is to come up short on […]

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3 Ways You Should Be Using Social Media for PR

Public relations and social media are logical bedfellows. At its best, social media marketing is about brand engagement and conversation, while PR is about keeping your brand in the front and center of the mass media conversation. With organic reach on Facebook plummeting and all social channels shifting focus to personalized engagement, it’s possible to […]

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How Cats Always Seem to Win the Internet?

Why is the Internet obsessed with cats? Back in ancient Egypt, they were worshipped as sacred guardians of the afterlife. It turns out they have not forgotten this. Today cats expect to be worshipped still, and all of us seem to be obliging them. We’re even giving them their own conventions, which is likely to […]

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The Science of Personal Branding in the Age of Social Media

  The Internet has brought us all closer together than we ever have been before. That means that people you would never have met otherwise before the Internet are in your inner circle online thanks to social media. There is one tiny downside to all this togetherness, however – you have no chance at anonymity […]