A few years ago, if someone suggested that emotional intelligence (EI or IQ) was the secret to social media marketing success, they would be considered borderline crazy. Today, as the noise on social media increases, the opportunity to truly deliver quality content to the right audience is of utmost importance. The marketing trends in today’s […]
Using software solutions to automate lead nurturing processes undoubtedly works. Research from Act-On shows just how powerful marketing automation can be for converting visitors to leads and improving sales conversion revenues. On the other hand, marketing automation on its own simply isn’t enough. To get the best results from your funnel, you’ll need to make […]
It is amazing how many of us overlook and undervalue what we do. We all make the assumption that we are not doing anything different, that we what we have to say isn’t of value, or that what we know is common knowledge. I see this a lot with social media and digital marketers. The […]
Gone are the days of just Facebook and Twitter as the main players. Nowadays, there are countless apps popping up, and typically being born from the original pack, or at least being acquired by them. To date we have: Facebook, Twitter (yes, still here), YouTube, Instagram, Pinterest, and Snapchat (in no particular order). The visual […]
Chances are if you spend any time at all on social media you’ve seen the hashtag #adulting. This usually denotes the subject doing something they feel is grown up, like making a frozen pizza and doing their own laundry. While many people mean this to be ironic, the hashtag often draws ire over the generation […]
In one of the strangest and most interesting digital trends in recent times, people across the generational divide (from all walks of life) are playing the hottest augmented reality game Pokémon Go. In their attempt to catch all of the monsters, people are getting out and hunting for these animated figures. Even the President of Israel is playing […]
According to Twitter’s blog – “last year, people on Twitter shared over 100 million GIFs…”- no big deal right? Perhaps that’s why Twitter has also allowed brands and consumers to discover, consume, and share GIFs even more easily through GIF search on Twitter. And if that’s not enough you can search more on tumblr. And […]
Facebook marketing is a bane and a boon to all business owners. If it works out well for your business and brings in more traffic, you will love it or else, you will hate it. With more than 1.71 million of people on Facebook as of June 2016, it is pretty safe to say that […]
Influencer outreach is a difficult task. You need to craft a plan, figure out what tools to use, make a list of influencers you’re going to target, reach out to them and then keep track of your efforts. Plus, most of the influencers you want to reach out to are likely to have anywhere between […]
When looking for ideas on how one should run their company’s social media, one doesn’t have to look far. Airbnb’s Instagram feed, IKEA Germany’s Facebook page and Disney’s Vine videos are just a few examples of successful brands connecting with their customers through social. One brand or organization that may get overlooked when it comes […]