3 Ways You Should Be Using Social Media for PR
Public relations and social media are logical bedfellows. At its best, social media marketing is about brand engagement and conversation, while PR is about keeping your brand in the front…
How Cats Always Seem to Win the Internet?
Why is the Internet obsessed with cats? Back in ancient Egypt, they were worshipped as sacred guardians of the afterlife. It turns out they have not forgotten this. Today cats…
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The Science of Personal Branding in the Age of Social Media
The Internet has brought us all closer together than we ever have been before. That means that people you would never have met otherwise before the Internet are in…
6 Types of Video You Need for Social Media Success Over the Holidays
Video is currently the pinnacle of visual content marketing. It can grab your audience’s attention, spark their emotions, and deliver truckloads of information all in a single content consumption experience.…
Emotional intelligence the secret sauce to great social media marketing
A few years ago, if someone suggested that emotional intelligence (EI or IQ) was the secret to social media marketing success, they would be considered borderline crazy. Today, as the…
Top Benefits of Social Media Marketing
Social media started out as something that marketers and business owners questioned. Publishers and bloggers would write articles questioning whether or not we should be using social media in our…
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How to Nurture LinkedIn Leads Manually While Maintaining Scalability
Using software solutions to automate lead nurturing processes undoubtedly works. Research from Act-On shows just how powerful marketing automation can be for converting visitors to leads and improving sales conversion…
The Art of Building a Profitable Consulting Firm
It is amazing how many of us overlook and undervalue what we do. We all make the assumption that we are not doing anything different, that we what we have…
Why Pinterest Still Matters & How to Reach Your Audience
Gone are the days of just Facebook and Twitter as the main players. Nowadays, there are countless apps popping up, and typically being born from the original pack, or at…
Social Media and Adulting
Chances are if you spend any time at all on social media you’ve seen the hashtag #adulting. This usually denotes the subject doing something they feel is grown up, like…