In one of the strangest and most interesting digital trends in recent times, people across the generational divide (from all walks of life) are playing the hottest augmented reality game Pokémon Go. In…
According to Twitter's blog - "last year, people on Twitter shared over 100 million GIFs..."- no big deal right? Perhaps that's why Twitter has also allowed brands and consumers to…
Facebook marketing is a bane and a boon to all business owners. If it works out well for your business and brings in more traffic, you will love it or…
Influencer outreach is a difficult task. You need to craft a plan, figure out what tools to use, make a list of influencers you’re going to target, reach out to…
When looking for ideas on how one should run their company’s social media, one doesn’t have to look far. Airbnb’s Instagram feed, IKEA Germany’s Facebook page and Disney’s Vine videos…
Straight North is a full-service Internet marketing company that works with you to customize the best mix of online marketing services — from PPC and email campaigns to SEO-based responsive…
There was a time when sharing content through portable devices was a dream for any business. With emerging mobile trends and growing social sharing activities, this dream has become a…
Today, live streaming has taken a new identity. Multiple identities in fact. From Meerkat (sorry buddy), to Periscope (from Twitter) to Facebook Live to YouTube Live (and many other players…
Between 2012 and 2022, the Bureau of Labor Statistics predicts jobs in marketing and public relations will increase by 12 percent largely due to careers in social media. This means…
If you think creating multiple accounts on social media websites, and sharing content and updates regarding your brand is all there is to social media marketing, dear entrepreneur, you are…